Podcast
All the Hats Podcast
The unofficial support group for B2B teams.
No credit card · Try in minutes
Master the moves that make B2B teams win
All the Hats is the podcast for B2B teams doing it all. Website updates, campaigns, sales enablement, messaging, design, SEO, content, and the million tiny tasks that decide whether you win or stall. We break down what actually works, what's a distraction, and how to build momentum when you're running lean but aiming big.
Episodes
Listen and watch
Every episode is on YouTube. Pick one and dive in.
What B2B marketers are saying

“As a CMO, I'm thrilled about this AI-driven advisor. It's going to be incredibly helpful for me to optimize our website for lead generation.”
Frequently asked questions
More about the platform behind the podcast.
Optise is the self-improving B2B website platform that continuously improves your website, while giving you full control to make updates yourself, so it generates more leads and customers.
Webflow and Framer help you design a website but give you no guidance on what to improve. Optise improves your B2B website week by week with data-driven recommendations and automatic improvements, so you get more leads and customers.
Fix technical issues, improve website copy and CTAs, add subpages and blogs, strengthen internal linking, and improve visibility on Google and in AI answers.
Optise helps by improving your pages and site structure so AI engines can understand your content more easily. It also helps you keep your content updated week by week.
When You Need a Beautiful Website That Just Works
Free to start. No credit card required.