All the Hats Podcast
The unofficial support group for B2B teams
All the Hats Podcast
The unofficial support group for B2B teams
Master the moves that make B2B teams win
Master the moves that make
B2B teams win
All the Hats is the podcast for B2B teams doing it all. Website updates, campaigns, sales enablement, messaging, design, SEO, content, and the million tiny tasks that decide whether you win or stall. We break down what actually works, what’s a distraction, and how to build momentum when you’re running lean but aiming big.
Welcome to All The Hats!
The REAL Job Description of a
Marketer on a Small Team
What Buyers Actually Need from
Your Website
The Best Tech Stack for
Small Marketing Teams
A/B Testing Is a Waste of Time in B2B
The Problem Isn't Your Website Design
How Small Marketing Teams Do
Customer Research
Why No One Gets What You Do
Why Your ICP Might Be Wrong
Marketing Campaigns that Shouldn’t Have Worked…But Did
Why No One’s Finding Your Content Anymore
Stop Doing This On LinkedIn If You Want Replies
Your Website Is Your Top Rep
Why Product Led Beats Old Playbooks
The Real Purpose of a B2B Website
Frequently asked questions
Frequently asked questions
What exactly is Optise?
Optise is your website’s smart assistant – it digs deep to find anything that needs fixing on your website and to uncover hidden opportunities that you might never have noticed, helping create a website that visitors love and generates leads & revenue for your business.
What exactly is Optise?
Optise is your website’s smart assistant – it digs deep to find anything that needs fixing on your website and to uncover hidden opportunities that you might never have noticed, helping create a website that visitors love and generates leads & revenue for your business.
What exactly is Optise?
Optise is your website’s smart assistant – it digs deep to find anything that needs fixing on your website and to uncover hidden opportunities that you might never have noticed, helping create a website that visitors love and generates leads & revenue for your business.
How does it work?
Optise pulls data from various sources to get a complete picture of your website’s health. By merging this information, it delivers easy-to-follow insights & recommendations that help you take action.
How does it work?
Optise pulls data from various sources to get a complete picture of your website’s health. By merging this information, it delivers easy-to-follow insights & recommendations that help you take action.
How does it work?
Optise pulls data from various sources to get a complete picture of your website’s health. By merging this information, it delivers easy-to-follow insights & recommendations that help you take action.
What are insights?
Insights are the actionable recommendations we generate from your website data. They come in many flavors – such as opportunities, issues, highlights, learnings, and more – so you always know exactly where to focus your efforts.
What are insights?
Insights are the actionable recommendations we generate from your website data. They come in many flavors – such as opportunities, issues, highlights, learnings, and more – so you always know exactly where to focus your efforts.
What are insights?
Insights are the actionable recommendations we generate from your website data. They come in many flavors – such as opportunities, issues, highlights, learnings, and more – so you always know exactly where to focus your efforts.
What kind of insights do I get?
Expect a friendly nudge that tells you, “Hey, your site could be even better!” We offer tips on speeding things up, boosting user engagement, and making your pages more conversion-friendly.
What kind of insights do I get?
Expect a friendly nudge that tells you, “Hey, your site could be even better!” We offer tips on speeding things up, boosting user engagement, and making your pages more conversion-friendly.
What kind of insights do I get?
Expect a friendly nudge that tells you, “Hey, your site could be even better!” We offer tips on speeding things up, boosting user engagement, and making your pages more conversion-friendly.
How is Optise different from your average analytics tool?
While others bombard you with endless charts and confusing numbers, we keep it light and fun – giving you bite-sized insights that you can actually use without a PhD in data.
How is Optise different from your average analytics tool?
While others bombard you with endless charts and confusing numbers, we keep it light and fun – giving you bite-sized insights that you can actually use without a PhD in data.
How is Optise different from your average analytics tool?
While others bombard you with endless charts and confusing numbers, we keep it light and fun – giving you bite-sized insights that you can actually use without a PhD in data.
Will I still able to see my metrics and dashboards?
Yes – you’ll still have access to all the essential data, though it won’t be in the same traditional dashboard format. Instead, we present your metrics in a fresh, simplified way that makes them easier to understand and act on.
Will I still able to see my metrics and dashboards?
Yes – you’ll still have access to all the essential data, though it won’t be in the same traditional dashboard format. Instead, we present your metrics in a fresh, simplified way that makes them easier to understand and act on.
Will I still able to see my metrics and dashboards?
Yes – you’ll still have access to all the essential data, though it won’t be in the same traditional dashboard format. Instead, we present your metrics in a fresh, simplified way that makes them easier to understand and act on.
Who should use Optise?
If you’re a B2B SaaS founder or marketer tired of wrestling with complicated analytics, Optise is your go-to buddy for turning data into simple, smart actions.
Who should use Optise?
If you’re a B2B SaaS founder or marketer tired of wrestling with complicated analytics, Optise is your go-to buddy for turning data into simple, smart actions.
Who should use Optise?
If you’re a B2B SaaS founder or marketer tired of wrestling with complicated analytics, Optise is your go-to buddy for turning data into simple, smart actions.
© 2026 Optise. All rights reserved
© 2026 Optise. All rights reserved
© 2026 Optise. All rights reserved