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A stylized visual showing the Instagram logo on the left and the Google logo on the right, separated by a black "X" to signify partnership or integration. The background is white, and both logos are clean and modern, hinting at the recent announcement that Instagram content will be indexed by Google search.

15 July 2025

Instagram is now on Google. Here's what B2B Marketers need to do about it

Optimising your Instagram for search is now part of the job. Here’s how to do it without losing sight of what actually converts, your website.

A stylized visual showing the Instagram logo on the left and the Google logo on the right, separated by a black "X" to signify partnership or integration. The background is white, and both logos are clean and modern, hinting at the recent announcement that Instagram content will be indexed by Google search.

15 July 2025

Instagram is now on Google. Here's what B2B Marketers need to do about it

Optimising your Instagram for search is now part of the job. Here’s how to do it without losing sight of what actually converts, your website.

A stylized visual showing the Instagram logo on the left and the Google logo on the right, separated by a black "X" to signify partnership or integration. The background is white, and both logos are clean and modern, hinting at the recent announcement that Instagram content will be indexed by Google search.

15 July 2025

Instagram is now on Google. Here's what B2B Marketers need to do about it

Optimising your Instagram for search is now part of the job. Here’s how to do it without losing sight of what actually converts, your website.

A man in a bright blue sweater and beanie stands against an orange background, holding a large cardboard sign that reads “Make the data work for you” in bold red text. He points at the sign confidently, with illustrated red icons of a lightning bolt and a lightbulb adding a creative, energetic touch.

10 July 2025

How Website Analytics supercharge B2B Marketing activities

Prioritise and get the most out of your marketing efforts with data-driven decisions

A man in a bright blue sweater and beanie stands against an orange background, holding a large cardboard sign that reads “Make the data work for you” in bold red text. He points at the sign confidently, with illustrated red icons of a lightning bolt and a lightbulb adding a creative, energetic touch.

10 July 2025

How Website Analytics supercharge B2B Marketing activities
A man in a bright blue sweater and beanie stands against an orange background, holding a large cardboard sign that reads “Make the data work for you” in bold red text. He points at the sign confidently, with illustrated red icons of a lightning bolt and a lightbulb adding a creative, energetic touch.

10 July 2025

How Website Analytics supercharge B2B Marketing activities

Prioritise and get the most out of your marketing efforts with data-driven decisions

7 July 2025

Introducing All the Hats podcast

The unofficial support group for B2B marketers doing everything

7 July 2025

Introducing All the Hats podcast

7 July 2025

Introducing All the Hats podcast

The unofficial support group for B2B marketers doing everything

26 June 2025

Your website should be your #1 salesperson

Why sending traffic to a half-baked B2B website is a growth killer

26 June 2025

Your website should be your #1 salesperson

26 June 2025

Your website should be your #1 salesperson

Why sending traffic to a half-baked B2B website is a growth killer

More good stuff

18 Jun 2025

B2B Websites are never finished

Why the best B2B websites are always evolving

4 May 2025

Top 5 Website Analytics Tools for B2B

Which tools help you grow and which ones slow you down

A stylish desktop setup featuring an Apple iMac displaying a grid of purple-themed images. The workspace is bathed in a vibrant pink-purple LED backlight. A wireless keyboard and mouse rest on a white desk alongside a coffee mug, smartphone showing a color palette, and decorative items like a candle, framed photo, and roses, all contributing to a visually cohesive aesthetic.
A stylish desktop setup featuring an Apple iMac displaying a grid of purple-themed images. The workspace is bathed in a vibrant pink-purple LED backlight. A wireless keyboard and mouse rest on a white desk alongside a coffee mug, smartphone showing a color palette, and decorative items like a candle, framed photo, and roses, all contributing to a visually cohesive aesthetic.
A stylish desktop setup featuring an Apple iMac displaying a grid of purple-themed images. The workspace is bathed in a vibrant pink-purple LED backlight. A wireless keyboard and mouse rest on a white desk alongside a coffee mug, smartphone showing a color palette, and decorative items like a candle, framed photo, and roses, all contributing to a visually cohesive aesthetic.

3 May 2025

Your B2B Website is more than a brochure

What happens when design, UX content, product, messaging, SEO, site health and more all work together

A close-up image of a person holding a red credit card in their left hand while shopping online on a laptop. The laptop screen displays an e-commerce website with various product listings and a promotional banner advertising up to 70% off. The scene suggests an online purchasing activity, set in a softly lit indoor environment.
A close-up image of a person holding a red credit card in their left hand while shopping online on a laptop. The laptop screen displays an e-commerce website with various product listings and a promotional banner advertising up to 70% off. The scene suggests an online purchasing activity, set in a softly lit indoor environment.
A close-up image of a person holding a red credit card in their left hand while shopping online on a laptop. The laptop screen displays an e-commerce website with various product listings and a promotional banner advertising up to 70% off. The scene suggests an online purchasing activity, set in a softly lit indoor environment.

2 May 2025

Optimizing Your B2B Website for Lead Generation

From Traffic to Tactics

A group of business professionals sitting around a wooden table engaged in a meeting. A woman is pointing at a laptop screen displaying colorful data visualizations and charts, while another holds a phone showing similar graphics. Documents, notebooks, and coffee cups are scattered across the table, emphasizing a collaborative and analytical work environment.
A group of business professionals sitting around a wooden table engaged in a meeting. A woman is pointing at a laptop screen displaying colorful data visualizations and charts, while another holds a phone showing similar graphics. Documents, notebooks, and coffee cups are scattered across the table, emphasizing a collaborative and analytical work environment.
A group of business professionals sitting around a wooden table engaged in a meeting. A woman is pointing at a laptop screen displaying colorful data visualizations and charts, while another holds a phone showing similar graphics. Documents, notebooks, and coffee cups are scattered across the table, emphasizing a collaborative and analytical work environment.

1 May 2025

Website Analytics 101

How to Track Your B2B Site Performance

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2025

Optise. All rights reserved

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Website

analytics

that

finally

make

sense

Subscribe to our newsletter

©

2025

Optise. All rights reserved

Terms of Service

Privacy Policy

Website

analytics

that

finally

make

sense

Subscribe to our newsletter

©

2025

Optise. All rights reserved

Terms of Service

Privacy Policy