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Google Analytics logo with the caption “its not 1999 anymore,” implying the tool is outdated for modern needs.

9 September 2025

Google Analytics is failing B2B Marketers in 2025

Here's what to do instead

Google Analytics logo with the caption “its not 1999 anymore,” implying the tool is outdated for modern needs.

9 September 2025

Google Analytics is failing B2B Marketers in 2025

Here's what to do instead

Google Analytics logo with the caption “its not 1999 anymore,” implying the tool is outdated for modern needs.

9 September 2025

Google Analytics is failing B2B Marketers in 2025

Here's what to do instead

Alt text: Dashboard showing site performance metrics for the last 30 days. Discovery score: 54 with 571 visitors (needs improvement). Engagement score: 32 with 39% engagement rate (needs improvement, up 60%). Conversion score: 60 with 17 leads (showing promise). Headline: “Victory lap time – your site’s performance is stellar!”

3 September 2025

Old school Website Analytics vs. AI Website Analytics.

What’s the diff?

Alt text: Dashboard showing site performance metrics for the last 30 days. Discovery score: 54 with 571 visitors (needs improvement). Engagement score: 32 with 39% engagement rate (needs improvement, up 60%). Conversion score: 60 with 17 leads (showing promise). Headline: “Victory lap time – your site’s performance is stellar!”

3 September 2025

Old school Website Analytics vs. AI Website Analytics.
Alt text: Dashboard showing site performance metrics for the last 30 days. Discovery score: 54 with 571 visitors (needs improvement). Engagement score: 32 with 39% engagement rate (needs improvement, up 60%). Conversion score: 60 with 17 leads (showing promise). Headline: “Victory lap time – your site’s performance is stellar!”

3 September 2025

Old school Website Analytics vs. AI Website Analytics.

What’s the diff?

(AEO graphic) An illustration of a Google search results page with a large magnifying glass zooming in on the red letters “AEO?” over a coral background.

13 August 2025

How to Rank #1 in AI Search Engines

How to get your B2B website ranked as the top answer in AI search engines like ChatGPT, Google AI Overviews and Perplexity

(AEO graphic) An illustration of a Google search results page with a large magnifying glass zooming in on the red letters “AEO?” over a coral background.

13 August 2025

How to Rank #1 in AI Search Engines
(AEO graphic) An illustration of a Google search results page with a large magnifying glass zooming in on the red letters “AEO?” over a coral background.

13 August 2025

How to Rank #1 in AI Search Engines

How to get your B2B website ranked as the top answer in AI search engines like ChatGPT, Google AI Overviews and Perplexity

A young, stylish woman in a casual white t-shirt and jeans stands against a solid coral background (#FF5F5C), holding a white sign that reads “ChatGPT 5 is live” in bold text. Minimal red graphic elements — a hand-drawn heart and sunburst lines — accent the image, giving it a playful marketing vibe

11 August 2025

ChatGPT 5 is here.

What it means for B2B teams and how to actually use it

A young, stylish woman in a casual white t-shirt and jeans stands against a solid coral background (#FF5F5C), holding a white sign that reads “ChatGPT 5 is live” in bold text. Minimal red graphic elements — a hand-drawn heart and sunburst lines — accent the image, giving it a playful marketing vibe

11 August 2025

ChatGPT 5 is here.
A young, stylish woman in a casual white t-shirt and jeans stands against a solid coral background (#FF5F5C), holding a white sign that reads “ChatGPT 5 is live” in bold text. Minimal red graphic elements — a hand-drawn heart and sunburst lines — accent the image, giving it a playful marketing vibe

11 August 2025

ChatGPT 5 is here.

What it means for B2B teams and how to actually use it

More good stuff

Image of Instagram logo and Google logo hugging
Image of Instagram logo and Google logo hugging
Image of Instagram logo and Google logo hugging

15 Jul 2025

Instagram is now on Google. Here's what B2B Marketers need to do about it

Optimising your Instagram for search is now part of the job. Here’s how to do it without losing sight of what actually converts, your website.

A man in a bright blue sweater and beanie stands against an orange background, holding a large cardboard sign that reads “Make the data work for you” in bold red text. He points at the sign confidently, with illustrated red icons of a lightning bolt and a lightbulb adding a creative, energetic touch.
A man in a bright blue sweater and beanie stands against an orange background, holding a large cardboard sign that reads “Make the data work for you” in bold red text. He points at the sign confidently, with illustrated red icons of a lightning bolt and a lightbulb adding a creative, energetic touch.
A man in a bright blue sweater and beanie stands against an orange background, holding a large cardboard sign that reads “Make the data work for you” in bold red text. He points at the sign confidently, with illustrated red icons of a lightning bolt and a lightbulb adding a creative, energetic touch.

10 Jul 2025

How Website Analytics supercharge B2B Marketing activities

Prioritise and get the most out of your marketing efforts with data-driven decisions

7 Jul 2025

Introducing All the Hats podcast

The unofficial support group for B2B marketers doing everything

26 Jun 2025

Your website should be your #1 salesperson

Why sending traffic to a half-baked B2B website is a growth killer

18 Jun 2025

B2B Websites are never finished

Why the best B2B websites are always evolving

4 May 2025

Top 5 Website Analytics Tools for B2B

Which tools help you grow and which ones slow you down

A stylish desktop setup featuring an Apple iMac displaying a grid of purple-themed images. The workspace is bathed in a vibrant pink-purple LED backlight. A wireless keyboard and mouse rest on a white desk alongside a coffee mug, smartphone showing a color palette, and decorative items like a candle, framed photo, and roses, all contributing to a visually cohesive aesthetic.
A stylish desktop setup featuring an Apple iMac displaying a grid of purple-themed images. The workspace is bathed in a vibrant pink-purple LED backlight. A wireless keyboard and mouse rest on a white desk alongside a coffee mug, smartphone showing a color palette, and decorative items like a candle, framed photo, and roses, all contributing to a visually cohesive aesthetic.
A stylish desktop setup featuring an Apple iMac displaying a grid of purple-themed images. The workspace is bathed in a vibrant pink-purple LED backlight. A wireless keyboard and mouse rest on a white desk alongside a coffee mug, smartphone showing a color palette, and decorative items like a candle, framed photo, and roses, all contributing to a visually cohesive aesthetic.

3 May 2025

Your B2B Website is more than a brochure

What happens when design, UX content, product, messaging, SEO, site health and more all work together

A close-up image of a person holding a red credit card in their left hand while shopping online on a laptop. The laptop screen displays an e-commerce website with various product listings and a promotional banner advertising up to 70% off. The scene suggests an online purchasing activity, set in a softly lit indoor environment.
A close-up image of a person holding a red credit card in their left hand while shopping online on a laptop. The laptop screen displays an e-commerce website with various product listings and a promotional banner advertising up to 70% off. The scene suggests an online purchasing activity, set in a softly lit indoor environment.
A close-up image of a person holding a red credit card in their left hand while shopping online on a laptop. The laptop screen displays an e-commerce website with various product listings and a promotional banner advertising up to 70% off. The scene suggests an online purchasing activity, set in a softly lit indoor environment.

2 May 2025

Optimizing Your B2B Website for Lead Generation

From Traffic to Tactics

A group of business professionals sitting around a wooden table engaged in a meeting. A woman is pointing at a laptop screen displaying colorful data visualizations and charts, while another holds a phone showing similar graphics. Documents, notebooks, and coffee cups are scattered across the table, emphasizing a collaborative and analytical work environment.
A group of business professionals sitting around a wooden table engaged in a meeting. A woman is pointing at a laptop screen displaying colorful data visualizations and charts, while another holds a phone showing similar graphics. Documents, notebooks, and coffee cups are scattered across the table, emphasizing a collaborative and analytical work environment.
A group of business professionals sitting around a wooden table engaged in a meeting. A woman is pointing at a laptop screen displaying colorful data visualizations and charts, while another holds a phone showing similar graphics. Documents, notebooks, and coffee cups are scattered across the table, emphasizing a collaborative and analytical work environment.

1 May 2025

Website Analytics 101

How to Track Your B2B Site Performance

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Website

analytics

that

finally

make

sense

Subscribe to our newsletter

©

2025

Optise. All rights reserved

Terms of Service

Privacy Policy

Website

analytics

that

finally

make

sense

Subscribe to our newsletter

©

2025

Optise. All rights reserved

Terms of Service

Privacy Policy