More good stuff
6 Oct 2025
We just launched "Trends" for Websites
Optise’s new Trends feature helps you see what’s changing on your website and why
2 Oct 2025
FF News covers how Optise launches to eliminate $20B in B2B website waste
The Icelandic startup is on a mission to fix broken B2B websites with an automated AI engine that turns underperforming pages into sales drivers.
9 Sept 2025
Google Analytics is failing B2B Marketers in 2025
Here's what to do instead
3 Sept 2025
Old school Website Analytics vs. AI Website Analytics.
What’s the diff?
13 Aug 2025
How to Rank #1 in AI Search Engines
How to get your B2B website ranked as the top answer in AI search engines like ChatGPT, Google AI Overviews and Perplexity
11 Aug 2025
ChatGPT 5 is here.
What it means for B2B teams and how to actually use it
15 Jul 2025
Instagram is now on Google. Here's what B2B Marketers need to do about it
Optimising your Instagram for search is now part of the job. Here’s how to do it without losing sight of what actually converts, your website.
10 Jul 2025
How Website Analytics supercharge B2B Marketing activities
Prioritise and get the most out of your marketing efforts with data-driven decisions
7 Jul 2025
Introducing All the Hats podcast
The unofficial support group for B2B marketers doing everything
26 Jun 2025
Your website should be your #1 salesperson
Why sending traffic to a half-baked B2B website is a growth killer
18 Jun 2025
B2B Websites are never finished
Why the best B2B websites are always evolving
4 May 2025
Top 5 Website Analytics Tools for B2B
Which tools help you grow and which ones slow you down
3 May 2025
Your B2B Website is more than a brochure
What happens when design, UX content, product, messaging, SEO, site health and more all work together
2 May 2025
Optimizing Your B2B Website for Lead Generation
From Traffic to Tactics
1 May 2025
Website Analytics 101
How to Track Your B2B Site Performance
9 Apr 2025
Optise raises $2.2M pre-seed round led by Frumtak Ventures
The Icelandic startup is building the first high-performance website insights platform - using decades of marketing expertise and advanced AI to deliver actionable insights focused on unlocking the full potential of B2B websites.
11 Mar 2025
How Do I Improve My Website Conversion Rate?
Simple, data-driven ways to turn more visitors into leads
10 Mar 2025
What Should I Track to Know If My Website Is Successful?
The essential metrics that show if your website is truly performing
9 Mar 2025
How Do I Make My Website Faster and Better for Visitors?
Simple fixes that boost speed, experience, and conversions
8 Mar 2025
How Can I See What People Do on My Website?
Understand what visitors really do so you can improve what matters
7 Mar 2025
Why Isn’t My Website Converting?
The real reasons visitors don’t take action and how to fix them
6 Mar 2025
How Do I Know If My Website Is Working?
How to tell if your site is actually helping your business grow
5 Mar 2025
How Can AI Analytics Automatically Optimise My Website?
From data to decisions: how automation keeps your website improving around the clock
4 Mar 2025
What Are the Best AI Website Analytics Tools for B2B Companies?
Smarter insights, fewer dashboards, and the tools reshaping how marketers understand performance
3 Mar 2025
How Does AI Improve Website Conversion Rates?
From data overload to decision clarity that drives real B2B growth
2 Mar 2025
How Does AI Website Analytics Compare to GA4?
Why B2B marketers are leaving Google Analytics behind for smarter, faster insights
1 Mar 2025
What is AI Website Analytics?
The complete guide to how AI is changing B2B website optimisation forever
