Resources

Insights for B2B teams shipping better websites

News, hands-on guides, AEO answers, and the All the Hats podcast, everything we know about helping B2B teams ship websites that actually work.

Ómar Thor Ómarsson presents Optise 1.0 to an audience in the Gróska auditorium in Reykjavík.

Recap: The Optise 1.0 launch event at Gróska

On September 30, we unveiled Optise 1.0 at Gróska in Reykjavík. Here is how our launch event went before we head to TechCrunch Disrupt in San Francisco.

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Why B2B websites have been broken for 20 years

B2B website management has been broken across agencies and disconnected tools for two decades. Here is how a self-improving platform turns your website into your primary salesperson.

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Join us for the Optise 1.0 launch event in Reykjavik

We are unveiling Optise 1.0 at Gróska, the same showcase we are taking to the TechCrunch Disrupt stage in San Francisco. Then we celebrate properly.

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TechCrunch selects Optise as one of the most promising startups in the world

We are competing in Battlefield 200 at TechCrunch Disrupt in San Francisco, the first Icelandic company ever selected in the competition's 20 year history.

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Meet Liss, our new front-end engineer

There is a new face at the Optise office. Say hello to Liss.

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The magic button: apply website improvements in one click

Optise already told you what your website needed. Now it makes the change for you. See the suggestion, click apply, and it lands on your site, fully drafted and designed.

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How Kaldvík grew inbound leads 315% without hiring an agency

For small B2B marketing teams who know the website matters but never have time to work on it. Here is how one of them turned it into their best lead source.

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The self-improving website: a new way to run your B2B website

For decades, every website platform made you do all the work. That time is over. There is a new way to run your B2B website.

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Optise selected as TOP 5 startup at Iceland Innovation Week

Every year Iceland Innovation Week celebrates the Nordic founders, investors and operators building from the edge of the Arctic

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Optise just won best AI solution in Iceland

What it says about where B2B websites are heading

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Optise selected as TOP 5 most promising startup at Techarena

From TOP100 to the main stage in Stockholm and warming up the crowd for Zlatan Ibrahimović

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Optise selected for Techarena TOP100

Why the B2B website is still the most underworked revenue channel in the world

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