FF News covers how Optise launches to eliminate $20B in B2B website waste

TLDR

FF News recently wrote an article about how Optise has officially launched the world’s first AI-powered B2B website insights platform.

The goal? To end the USD 20 billion wasted every year on websites that don’t perform. Using automation and real-time analytics, Optise helps marketing teams monitor website health, get instant recommendations, and take action that actually drives revenue.

Globally, B2B companies spend huge sums on agencies for SEO, CRO, content, and maintenance — often without results. Optise flips that model, giving marketers direct control over performance, insights, and optimisation.

The problem: B2B website waste is massive

According to Forrester, B2B teams spend around 8% of total revenue on marketing, and a large share of that goes to website upkeep — from SEO and content to technical maintenance.

Yet most of that spend is wasted.

• Websites go unseen in search

• Pages fail to convert visitors

• Analytics tools overwhelm instead of empower

Industry research estimates over USD 20 billion will be spent in 2025 on external digital services that deliver limited impact.

That’s the problem Optise is built to solve.

The Optise approach: automate what agencies can’t

Instead of hiring expensive agencies to interpret data and run audits, Optise uses AI and automation to monitor, analyse, and recommend improvements in real time.

The platform acts like a 24/7 website advisor, showing B2B marketers exactly where to focus their time for maximum business impact.

Here’s how it works:

• Monitors performance continuously across SEO, UX, and technical health

• Detects opportunities for faster growth or conversion

• Delivers AI-powered recommendations that marketers can act on immediately

• Eliminates guesswork and agency dependency

Whether it’s slow load times, low engagement, or hidden SEO issues, Optise translates data into plain-language actions.

Built for modern B2B buying

The timing couldn’t be better.

Millennial and Gen Z buyers are changing how B2B sales happen — and AI engines like ChatGPT Search, Google AI Overviews, and Perplexity are now part of the buyer journey.

AI-generated traffic already represents 2–6% of organic website visits and is growing over 40% per month.
That means websites need to perform for both human visitors and AI-driven discovery.

Optise helps B2B marketers bridge that gap, ensuring their websites are ready for how buyers actually search, browse, and decide.

Empowering marketers, not replacing them

Optise’s platform gives marketing teams control and clarity without needing developers or outside help.

Its self-service design means marketers can:

• View real-time performance trends

• Understand exactly what’s holding their website back

• Take action instantly — no code, no waiting

This approach frees teams to focus on strategy, messaging, and growth rather than endless reporting and manual fixes.

As Ómar Thor Ómarsson, CEO & Co-Founder of Optise, put it:

“Websites have never been more important for B2B discovery and sales, yet they’re often the weakest link. With Optise, you know immediately where to focus your website and marketing activity to make the biggest business impact.”

Industry voices agree

Early customers are already seeing the value.

Kristján Einarsson, CMO at Treble Technologies, said:

“Optise makes websites a much stronger driver of sales. With clear and actionable insights, it helps more people discover us, enjoy the experience, and engage with our products.”

Thousands of B2B teams have already shown interest in how Optise can help them cut agency dependency, improve website performance, and drive real-time revenue impact.

Backed by leading investors

Optise has raised USD 2.2 million from investors including Frumtak Capital to accelerate its development and pilot new no-code B2B website technologies.

This funding supports Optise’s global expansion and product roadmap — including further automation features and deeper integrations for B2B marketers.

Conclusion

The average B2B company spends thousands each month on websites that underperform. Optise’s mission is simple: make every website work harder, convert better, and cost less.

With automation, AI insights, and real-time guidance, Optise is turning B2B websites into true revenue engines — and putting an end to website waste once and for all.

Try Optise today at optise.com and see how AI-powered website insights can transform your digital performance.

FAQ

1. What is Optise?

An AI-powered website insights platform built for B2B companies that want to improve performance, visibility, and conversion.

2. How does Optise work?

It monitors your website in real time, finds issues or opportunities, and gives you clear, actionable recommendations to improve.

3. Who is Optise for?

Marketing and growth teams at B2B companies who want to optimise their website performance without relying on agencies.

4. Why is B2B website waste such a big problem?

Because most marketing budgets are spent maintaining websites that aren’t visible, engaging, or optimised for revenue.

5. What makes Optise different from Google Analytics or SEO tools?

Optise tells you what to do, not just what’s happening. It translates data into simple, actionable steps.

6. How does Optise use AI?

AI powers the platform’s real-time analysis, pattern detection, and automated recommendations for performance, SEO, and UX improvements.

7. What kind of results can B2B teams expect?

Faster optimisations, improved visibility in search and AI engines, higher engagement, and stronger conversion rates.

8. Is Optise replacing marketing agencies?

Not necessarily — but it helps companies reduce dependency on them by empowering teams to act faster and smarter.

9. Who invested in Optise?

Frumtak Capital and other private investors backed the company with USD 2.2 million in funding.

10. How can I try Optise?

Visit optise.com to learn more and start improving your website with AI-powered insights.