Optise selected for Techarena TOP100

TLDR

Optise has been selected for the Techarena 2026 TOP100 and will be heading to Stockholm to join one of Europe’s largest startup and investor gatherings. We are going to Techarena to share a belief shaped by data, not opinion.

The B2B website is still the most underworked revenue channel in the market. Most B2B teams rely on their website as their number one salesperson, yet it is often shallow, hard to manage, full of issues and invisible across Google and AI engines like ChatGPT. Optise exists to change that.

What being selected for Techarena TOP100 represents

Being selected for the Techarena TOP100 is a strong signal that the problem you are solving matters. Techarena brings together founders, operators and investors who are building meaningful companies across Europe, and the TOP100 represents the teams pushing hardest on real business problems.

For us at Optise, this recognition matters because it validates a belief we have held for a long time. The B2B website plays a critical role in revenue generation, yet it is still treated as a static marketing asset rather than a dynamic growth channel. Going to Stockholm gives us the opportunity to talk openly about that problem and show how B2B teams can fix it.

Why the B2B website is still underperforming

For most B2B companies, the website is the first place buyers go to understand what a company does, who it is for and whether it is worth engaging with. In practice, it acts as the primary salesperson long before a sales conversation ever happens. Despite this, many B2B websites are not strong enough to do the job they are expected to do.

They are often not deep enough to support real decision making. Key pages lack clarity. Important questions go unanswered. Technical issues quietly hurt performance. Managing and updating content feels complex and slow. At the same time, these websites struggle to appear where modern discovery actually happens, across Google, ChatGPT and other AI engines.

Instead of addressing these issues, teams frequently focus on redesigns. Visual changes create the illusion of progress, but the underlying problems remain. Buyers still struggle to find answers. Conversions remain flat. The website still fails to support revenue.

The problem we are obsessed with solving

This gap between importance and performance is the problem we are obsessed with at Optise. We believe the B2B website should function as a revenue engine, not a bottleneck. It should actively help buyers understand value, build confidence and move forward in their journey.

Our approach is built on data. We have analysed thousands of high performing B2B websites to understand what actually drives results. Not trends or opinions, but real behaviour patterns and proven best practices. Clear signals consistently emerge around clarity, structure, content depth, performance and discoverability.

These insights form the foundation of everything we build.

How Optise helps B2B teams optimise their website

Optise brings together the capabilities B2B teams need to run a high performing website in one place. It combines website data with additional signals and best practices to show teams exactly what needs improvement and why it matters.

Teams receive automatic improvements that can even make updates for them. They get powerful analytics focused on behaviour rather than vanity metrics. They can create and optimise content that supports both search engines and AI engines. They have access to an easy to use CMS and a workboard that allows marketing, product and growth teams to collaborate without friction.

The goal is not to redesign websites over and over again. The goal is to help teams continuously optimise their website as a revenue channel.

Why this matters right now

B2B buying behaviour has fundamentally changed. Buyers research independently. They expect websites to answer questions clearly and deeply. They discover companies through search engines and AI engines long before speaking to sales.

If a website does not support this self driven journey, revenue suffers quietly. Opportunities are lost without clear signals. This makes website optimisation one of the highest leverage activities for B2B teams today.

This is why the conversations we will have at Techarena matter. The future of B2B growth depends on websites that actually work.

Heading to Stockholm

Next month, the Optise team will be in Stockholm for Techarena, sharing what we have built and learning from other ambitious teams across Europe. Techarena brings together people who care about building products that solve real problems, and that aligns closely with how we think about the B2B website.

If you are attending Techarena and want to talk about website optimisation, revenue or how to turn an underperforming B2B website into a growth engine, let’s grab a coffee.

Conclusion

Being selected for the Techarena TOP100 is an exciting milestone for Optise, but more importantly it highlights a problem that affects almost every B2B company. The website is still the most underworked revenue channel in the market. That is the problem we are focused on solving.

If you want to understand how your website is really performing and where it can improve, get your free website insight inside Optise and start optimising your website like the revenue channel it should be.

FAQ

1. What is Techarena
Techarena is one of Europe’s largest startup and investor gatherings.

2. What does the Techarena TOP100 mean
It represents the most promising startups selected to showcase their products and ideas.

3. Why was Optise selected for Techarena TOP100
Because of our focus on turning B2B websites into high performing revenue channels.

4. Why are B2B websites underperforming
They are often shallow, difficult to manage, full of issues and poorly optimised for discovery.

5. Why is the website so important in B2B
It is the primary source of information and trust for buyers before sales engagement.

6. How does Optise help B2B teams
By combining analytics, automatic improvements, content creation and collaboration in one platform.

7. Does Optise help with AI engine visibility
Yes. Optise helps websites appear across Google and AI engines like ChatGPT.

8. Do B2B teams need to redesign their website
Not usually. Continuous optimisation is more effective than repeated redesigns.

9. Will Optise attend Techarena
Yes. The Optise team will be in Stockholm next month.

10. How can I get started with Optise
Get your free website insight inside Optise and see how your website can perform better.