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We

freakin’

love

great websites

Optise is your website’s new best friend ❤️ We're a team of web, marketing, product and developer experts helping B2B teams optimise their websites so they look great and drive real results.

We're

on a

mission

to

make

websites great

At Optise, our mission is to help every company build a website that feels amazing to use, reflects the passion behind the brand, and drives real results. We believe a website shouldn't just exist-it should work. It should tell your story, earn trust, and convert visitors into customers.

But too often, websites are launched and forgotten. Not because people don't care, but because fixing them is hard. The tools out there are built for analysts, not everyday teams. That's why we built Optise.

The team

Ómar Thor

CEO

Ómar is Optise’s CEO and a website, sales, and marketing guru with 15+ years under his belt. He’s on a mission to replace guesswork with clarity and turn B2B websites into growth machines

When he’s not geeking out over how to make websites great, he’s probably plunging into the cold ocean, out on a bike ride, or watching videos of turtles (his favorite animal, obviously)

Ómar Thor

CEO

Ómar is Optise’s CEO and a website, sales, and marketing guru with 15+ years under his belt. He’s on a mission to replace guesswork with clarity and turn B2B websites into growth machines

When he’s not geeking out over how to make websites great, he’s probably plunging into the cold ocean, out on a bike ride, or watching videos of turtles (his favorite animal, obviously)

Vignir

CTO

Vignir, Optise’s CTO, is a hands-on software architect and tech lead with 14+ years of engineering experience. On a mission to tame data chaos, he rallies squads from whiteboard to launch, blending full-stack craft, cloud strategy, and a dash of AI into platforms customers love

Off the clock you’ll find him perfecting his swing on the golf course, carving fresh snow on family ski trips, or zoning out to slow-TV tours of alpine homesteads

Vignir

CTO

Off the clock you’ll find him perfecting his swing on the golf course, carving fresh snow on family ski trips, or zoning out to slow-TV tours of alpine homesteads

Hilmar

CPO

Hilmar is Optise’s CPO, distilling 13+ years of startup battle scars into crisp product strategies that turn messy web data into growth machines. A closet stoic, he treats roadmap curveballs the way ancient philosophers treated bad weather—acknowledge, adapt, keep shipping

When laptops close, you’ll find him walking in nature with a biohacking podcast in his ears. Friday victories are toasted with a well-earned lager and big plans for the next sprint

Hilmar

CPO

When laptops close, you’ll find him walking in nature with a biohacking podcast in his ears. Friday victories are toasted with a well-earned lager and big plans for the next sprint

Ómar Thor

CEO

Ómar is Optise’s CEO and a website, sales, and marketing guru with 15+ years under his belt. He’s on a mission to replace guesswork with clarity and turn B2B websites into growth machines

When he’s not geeking out over how to make websites great, he’s probably plunging into the cold ocean, out on a bike ride, or watching videos of turtles (his favorite animal, obviously)

Vignir

CTO

Off the clock you’ll find him perfecting his swing on the golf course, carving fresh snow on family ski trips, or zoning out to slow-TV tours of alpine homesteads

Ingiber

Front-end lead

Ingiber is Optise’s UI Lead and a digital experience craftsman with 16+ years of UI/UX expertise and a passion for clarity, simplicity, and a well-placed pixel. His design instincts were sparked by hours spent playing Championship Manager—not chasing trophies, but geeking out over how the interface made complex data feel effortless

When he’s not refining a user flow, he’s probably out on the golf course, chasing birdies and clear skies

Ingiber

Front-end lead

When he’s not refining a user flow, he’s probably out on the golf course, chasing birdies and clear skies

Arnór

AI Engineer

Arnór Eyvar is an AI Engineer at Optise who has embraced the lightning-fast evolution of AI. With 11+ years of experience spanning full-stack development to AI technology, he's worked from Reykjavik to Barcelona on high-traffic platforms and financial insights solutions

When not crafting digital magic, Arnór can be found trail running or reliving the glory days of Pokémon on his trusty Game Boy Color—where passion for technology meets pure geek joy

Arnór

AI Engineer

When not crafting digital magic, Arnór can be found trail running or reliving the glory days of Pokémon on his trusty Game Boy Color—where passion for technology meets pure geek joy

Hilmar

CPO

When laptops close, you’ll find him walking in nature with a biohacking podcast in his ears. Friday victories are toasted with a well-earned lager and big plans for the next sprint

Ingiber

Front-end lead

When he’s not refining a user flow, he’s probably out on the golf course, chasing birdies and clear skies

Arnór

AI Engineer

When not crafting digital magic, Arnór can be found trail running or reliving the glory days of Pokémon on his trusty Game Boy Color—where passion for technology meets pure geek joy

Arnór

AI Engineer

When not crafting digital magic, Arnór can be found trail running or reliving the glory days of Pokémon on his trusty Game Boy Color—where passion for technology meets pure geek joy

We're

here

to

empower

lonely

B2B

teams

At Optise, we empower businesses with simple, intelligent tools to improve their websites with confidence. We turn complex data into clear, actionable insights-no jargon, no overwhelm.

We're built for collaboration across teams, driven by innovation, and deeply focused on the user experience and business results. Above all, we value transparency-honest recommendations, real impact.