Framer vs. Optise
Framer is built for designers. Optise is built for results.
Framer is a design tool made for big, design-heavy B2C websites. You design the website and you manage it. Optise is built for B2B. It uses intelligence to know what your website needs, and it makes the improvements for you, week after week. That's how you get more traffic and more leads.
No credit card · Try in minutes
Trusted by B2B companies like
Two eras of websites
Framer comes from an era when a website was a design project. You designed it, launched it, and ran it by hand. Every improvement was someone's task, someone's afternoon, someone's job. Framer's own research says it plainly: 53% of website work is maintenance and edits, and 70% of website projects get deprioritised because they're too slow or difficult to ship.
That era is over. Your buyers find you through Google and AI answers now, and the rules change every week. A website that stands still disappears. Running it by hand can't keep up, no matter how beautiful the design tool is.
Optise is the new approach. A self-improving website platform that uses data and AI to know exactly what your website needs, then makes the improvements for you. Week after week, automatically. You approve every move or let it run.
In the end, Framer is a design tool, at its best on big consumer websites where the brand experience is the product. A B2B website has a different job: get found, earn trust, produce leads. Framer doesn't guide you there. It doesn't know what's working, what's failing, or what to fix next. All of that work is yours. Optise knows, and it does the work for you.
Side by side
5 questions that show the difference
Does it know what my website needs?
Framer deletes your data after 90 days. Optise learns from every day of it.
Framer's analytics keep 30 days of history on the cheap plan, 90 on Pro. Want to see how this quarter compares to last year? You can't, unless you're on Enterprise. Want to test what converts? That's a paid add-on, capped at 5 tests. And after all that, reading the numbers and acting on them is still your job.
Optise keeps learning from everything. It knows which pages underperform, what to fix, and why. Then it ships the fix. And it gets smarter every month. Month six beats month one. Month twelve beats month six.
Who does the work after launch?
On Framer, you do. Their own words: agents that work "alongside you, not instead of you."
Framer launched AI agents in 2026, and they're honest about what they do: they take turns with you. Someone on your team still drives every change, reviews every branch, and spends the credits. If nobody has the time, nothing ships.
Optise works instead of you. Improvements ship every week while your team stays focused on the business.
Can I run it without a designer?
Framer is built for designers. Optise needs none.
Reviewers put it well: Framer is user-friendly, not beginner-friendly. The canvas works like a professional design tool, and marketers without design skills tend to bounce off it. Most Framer sites are run by designer-led teams.
With Optise, you read, you click, you approve. That's it. Change anything yourself with the visual editor. No training, no designer, no waiting.
Does it get me found on Google and in AI answers?
With Framer, you do the SEO with half a toolbox. With Optise, getting found is the product.
Framer sites load fast, and that helps. But the work of getting found is yours, and Framer doesn't give you the full toolkit to do it: SEO basics like structured data and hreflang need workarounds or aren't supported, and even robots.txt control is gated to the Pro plan. For a B2B website that needs to win in search and AI answers, that's fighting with one hand tied.
Optise optimises your website for Google, ChatGPT, Gemini, and Perplexity continuously. Every customer, every plan. Getting found is not an add-on. It's the point.
What does it actually cost to get results?
Framer's price is the start. Optise's price is the total.
Framer Pro is $30 a month, billed yearly. From there, everything is an upgrade. Another editor? $20 a month. Another language? $20 per locale. A/B testing? From $50 a month. More pages? $20 per hundred. Advanced hosting? $200 a month. Even the AI runs on credits that reset every month, so the more you use it, the more you pay. That's not an accident. That's the model: the plan gets you in, everything you actually need costs extra. And the biggest cost never shows up on the pricing page: the designer who runs it all.
Optise is the opposite. One subscription. Website, analytics, improvements, and the work itself. All included, nothing metered. Start free and see it work before you pay.
At a glance
| Framer | Optise | |
|---|---|---|
| The approach | You improve the website by hand | The website improves itself |
| What it is | A design tool, at its best on big B2C websites | A self-improving website platform, built for B2B |
| Day one | A blank canvas, a template, or an AI draft. You take it from there | A complete B2B website, built for you |
| After launch | Your team does the work, with AI taking turns. No time, no changes | Improvements ship every week, automatically |
| Knows what to improve | No. That's your job | Yes. And it explains why |
| Skills needed | Design skills. Built for designer-led teams | None |
| Google and AI visibility | Your job. Structured data and hreflang not supported | Included. Always on |
| Analytics | History capped at 30 to 90 days. A/B testing costs extra | Built in and explained in plain language |
| Pricing model | Upsell at every step: editors, locales, pages, credits | One price. Everything included |
| True cost | $30/mo plus editors, locales, add-ons, credits, and the designer who runs it | One subscription. Work included |
Last updated: July 8, 2026. Framer pricing from framer.com.
When to choose Framer
There are still teams Framer fits:
- You run a big, design-led B2C website where the brand experience is the product.
- You have a design team whose job is to run the website, every week.
- You're a designer, freelancer, or studio building sites for clients.
If you're a B2B company and your website's job is to produce leads, that's a different game. Optise is built for it. It's what the old way becomes when data and AI do the work.
Switching from Framer
You don't do the switch. We do.
Optise builds your new website from what you have today: your content, your story, your brand. You review everything before it goes live, and your current site stays online until you approve the new one. Then the improvements start shipping, week after week.
What B2B marketers say about Optise
“Optise is a game changer for me as a marketer when optimizing our website.”
Frequently asked questions
Weighing Framer against Optise? Here are the answers buyers ask most.
Optise builds your B2B website and then keeps improving it for you. It knows what the website needs, ships the improvements every week, and shows you the results. You see every change before it goes live, and you always have the final say. We call it the self-improving website, because that's what it is.
When you need a beautiful website that just works.
Free to start. No credit card. Try in minutes.