The AEO Playbook for Europe 2026 Edition

The AEO Playbook for Europe 2026 Edition

The AEO Playbook for Europe 2026 Edition

Website visitors from AI Engines are most
likely to turn into customers

89% of B2B buyers use AI to research vendors. This playbook gives you actionable tips on how your company can start ranking on ChatGPT, Gemini, Perplexity Claude and more.

Website visitors from AI Engines are most likely to turn into customers

89% of B2B buyers use AI to research vendors. This playbook gives you actionable tips on how your company can start ranking on ChatGPT, Gemini, Perplexity Claude and more.

Website visitors from AI Engines are most
likely to turn into customers

89% of B2B buyers use AI to research vendors. This playbook gives you actionable tips on how your company
can start ranking on ChatGPT, Gemini, Perplexity Claude and more.

Key Takeaways


Get ChatGPT, Perplexity and Gemini to recommend your company

Get ahead of 77% of B2B companies who still have zero AI visibility

Turn your website into your best sales asset

We believe making your website high-performing should be fast , easy, and effective

We believe making your website
high-performing should be
fast , easy, and effective

We believe making your website high-performing should be
fast , easy, and effective

Orange Flower
Orange Flower

"As a CMO, I'm thrilled about this AI-driven advisor. It’s going to be incredibly helpful for me to optimize our website for lead generation."

Kristján Einarsson

Chief Marketing Officer

Orange Flower
Orange Flower

"As a CMO, I'm thrilled about this AI-driven advisor. It’s going to be incredibly helpful for me to optimize our website for lead generation."

Kristján Einarsson

Chief Marketing Officer

Yellow Flower
Yellow Flower
Green Fern
Orange Flower
Orange Flower

"As a CMO, I'm thrilled about this AI-driven advisor. It’s going to be incredibly helpful for me to optimize our website for lead generation."

Kristján Einarsson

Chief Marketing Officer

When

you

need

a

beautiful

website

that

just

works

Frequently asked questions

What exactly is Optise?

Optise is the self-driving B2B website platform that continuously improves your website, while giving you full control to make updates yourself, so it generates more leads and customers.

What does “self-driving” mean for my B2B website?

Optise’s Intelligence Engine analyses your website behaviour, SEO and AEO signals, social media signals, and patterns from high-performing B2B websites to decide what to improve, then can automatically show you those changes and make them for you (if you approve) while keeping your team in control.

How is Optise different from Webflow or Framer?

Webflow and Framer help you design a website but give you no guidance on what to improve. Optise improves your B2B website week by week with data-driven recommendations and automatic improvements, so you get more leads and customers.

What kind of improvements can Optise ship each week?

Anything and everything related to your website. For example, fix technical issues, improve website copy and CTAs, add subpages and blogs, strengthen internal linking, and improve visibility on Google and in AI answers.

Do I stay in control and can you make changes mysef?

Yes. Optise recommends improvements and can ship them for you, but you decide what gets published. You also have access to a super user-friendly CMS to make edits and update yourself, a content creator to create blogs and subpages yourself, and powerful analytics that show you exactly how the website is doing.

What should I do next to get more leads from my B2B website?

Optise looks at your website and gives you a prioritised list of improvements to make next. It helps you ship those improvements every week.

How do I get my website to show up in ChatGPT and other AI answers?

Optise helps by improving your pages and site structure so AI engines can understand your content more easily. It also helps you keep your content updated week by week.

The Self-driving

B2B Website Platform

Subscribe to our newsletter

© 2026 Optise. All rights reserved

The Self-driving

Website Platform

Subscribe to our newsletter

© 2026 Optise. All rights reserved

The Self-driving

Website Platform

Subscribe to our newsletter

© 2026 Optise. All rights reserved