Sanity vs. Optise
Sanity is built for content operations. Optise is built for results.
Sanity calls itself a Content Operating System. It stores and organises your content; your engineers build and run the actual website. Optise is built for B2B companies that want the results without the engineering. It uses intelligence to know what your website needs, and it makes the improvements for you, week after week.
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Two eras of websites
Sanity is serious engineering infrastructure. Figma, Spotify, and Anthropic run content through it, and developers love it. One detail tells you who it's for: the way you install Sanity is a terminal command.
That's the point, and the problem. Sanity is a content backend. There's no website in the box, no page builder, no hosting. Your developers define the content structure in code, build the site in a framework like Next.js, host it somewhere else, and own every change to how the site looks and works. Marketers edit content inside the structures the developers built. When the structure needs to change, so does the code.
And after all that is running, nothing improves the website. Sanity can tell you which documents are stale. It has no idea which pages lose you leads.
Optise is the new approach. A self-improving website platform that uses data and AI to know exactly what your website needs, then makes the improvements for you. Week after week, automatically. You approve every move or let it run.
In the end, Sanity is infrastructure for engineering teams. It doesn't guide you. It doesn't know what's working, what's failing, or what to fix next. All of that belongs to your developers. Optise knows, and it does the work for you.
Side by side
5 questions that show the difference
Do I actually get a website?
With Sanity, no. With Optise, that's the whole point.
Sanity stores content and serves it through APIs. The website itself, everything your buyers see, is designed, built, and hosted by your developers on a separate stack. No dev team, no website. Even Sanity's showcase customers had agencies build theirs first.
Optise delivers a complete B2B website, built for you, live and improving from week one.
Does it know what my website needs?
Sanity watches your documents. Optise watches your results.
Sanity's insights tell you which drafts are in progress and which documents are going stale. Useful for an editorial team. But nothing in Sanity measures visitors, conversions, or search performance. Which pages lose you leads, what copy is failing, what to ship next: Sanity has no idea, and no way to find out.
Optise does the thinking and the doing. It knows which pages underperform, what to fix, and why. Then it ships the fix. And it gets smarter every month. Month six beats month one. Month twelve beats month six.
Who does the work after launch?
On Sanity, your developers do. The structure itself lives in code.
Content models are defined in TypeScript. Editors can't add a content type, change a field, or adjust a layout without a developer. Reviewers are blunt about it: the most common complaint is the learning curve, and non-developers need expert help. Sanity's AI agent automates content chores, creating, translating, auditing, but the website around the content stays exactly as your engineers left it.
Optise does the work as the product. New pages, sharper copy, technical fixes, shipped every week while your team stays focused on the business.
Does it get me found on Google and in AI answers?
Sanity leaves that to your build. With Optise, it's the product.
How your website ranks, loads, and shows up in AI answers depends entirely on the frontend your team builds and the SEO work your team does. Sanity will serve whatever content it's given, optimised or not, current or stale. Nothing in it competes for your buyers.
Optise optimises your website for Google, ChatGPT, Gemini, and Perplexity continuously. Every customer, every plan. Getting found is not an add-on. It's the point.
What does it actually cost to get results?
Sanity's $15 a seat is the smallest line on the bill. Optise's price is the total.
The subscription meters everything: API requests, bandwidth, assets, AI credits. Need more documents? A $299-a-month add-on. Another dataset? $999 a month. Dedicated support? $799 a month. Single sign-on and content releases? Enterprise contract, and those typically run $40,000 to $120,000 a year. Then the real costs: the frontend build, the hosting, and the engineers who own it all. That's the model: infrastructure pricing, and the website is your problem.
Optise is the opposite. One subscription. Website, analytics, improvements, and the work itself. All included, nothing metered. Start free and see it work before you pay.
At a glance
| Sanity | Optise | |
|---|---|---|
| The approach | You build and improve everything on top of it | The website improves itself |
| What it is | A content backend for engineering teams | A self-improving website platform, built for B2B |
| Day one | APIs, a schema, and a terminal command. No website | A complete B2B website, built for you |
| After launch | Engineers own the structure and the frontend | Improvements ship every week, automatically |
| Knows what to improve | No. It tracks documents, not visitors or leads | Yes. And it explains why |
| Skills needed | Developers, permanently. Structure lives in code | None |
| Google and AI visibility | Depends entirely on the frontend your team builds | Included. Always on |
| Pricing model | Per-seat plus meters, add-ons, and Enterprise gates | One price. Everything included |
| True cost | $40K-120K/yr typical at Enterprise, plus the build and the engineers | One subscription. Work included |
Last updated: July 9, 2026. Sanity pricing from sanity.io.
When to choose Sanity
There are still companies Sanity fits:
- You're an engineering-led company pushing content to many products and surfaces, not just a website.
- You have developers who want full control of the content structure, in code, and the time to own it.
- You need custom editorial tooling more than you need a high-performing marketing site.
If you're a B2B company and your website's job is to produce leads, that's a different game. Optise is built for it. It's what the old way becomes when data and AI do the work.
Switching from Sanity
You don't do the switch. We do.
Optise builds your new website from what you have today: your content, your story, your brand. No schemas to redefine, no frontend to rebuild, no engineering roadmap required. You review everything before it goes live, and your current site stays online until you approve the new one. Then the improvements start shipping, week after week.
What B2B marketers say about Optise
“As a CMO, I'm thrilled about this AI-driven advisor. It's going to be incredibly helpful for me to optimize our website for lead generation.”
Frequently asked questions
Weighing Sanity against Optise? Here are the answers buyers ask most.
Optise builds your B2B website and then keeps improving it for you. It knows what the website needs, ships the improvements every week, and shows you the results. You see every change before it goes live, and you always have the final say. We call it the self-improving website, because that's what it is.
When you need a beautiful website that just works.
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