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The B2B Website Awards 2025 are here
The Optise team is on the hunt for the best B2B websites in the world with the support of some B2B rockstars
Created by:
Ómar Thor
Posted on:
October 14, 2025
TL;DR
The B2B Website Awards 2025, created by Optise, are here to recognise the B2B websites that truly perform. Not just the ones that look good. The awards celebrate excellence in performance, user experience, content, design, messaging, and conversion.
Any website can enter for free at b2bwebsiteawards.com before October 31.
Every entry gets a scorecard showing how your site stacks up.
Winners will be announced in early December 2025.
Why we’re launching the B2B Website Awards
B2B websites deserve more credit. For years, the best ones were judged by how they looked, not how they performed. But in 2025, your website is your most powerful salesperson.
At Optise, we review hundreds of B2B websites every month. We see great design and clever copy, but also slow load times, poor conversions, and content that confuses more than it converts.
So we decided to change the game.
The B2B Website Awards exist to highlight the B2B sites that don’t just look great but work great.
This is about celebrating substance, not just style.
What makes a great B2B website in 2025
Let’s be honest. Most websites look fine. But few actually perform like the best in B2B.
Here’s what the great ones do differently.
High-performing and built to convert
The best B2B websites don’t just attract traffic, they turn it into pipeline. Every click, scroll, and second on-site is designed to move buyers closer to action.
Performance that delivers
Fast load times, zero glitches, and smooth navigation.
Messaging that connects
No buzzwords, no fluff. Just clear, confident copy that makes buyers say “that’s exactly my problem.”
Design with purpose
Every layout, section, and headline is intentional and built to drive action.
User experience that feels effortless
Visitors know where to go next, forms are short, and CTAs are clear.
Content that builds trust
From thought leadership to product pages, everything educates, not just sells.
Technical excellence
Core Web Vitals, SEO, accessibility, and mobile all nailed down.
These are the benchmarks the B2B Website Awards recognise.
How the B2B Website Awards work
You don’t need to be a Fortune 500 company to enter. You just need a B2B website that you’re proud of.
Here’s what happens when you apply:
Submit your website
Go to b2bwebsiteawards.com and fill out a quick form. Any B2B company can apply, big or small.
We evaluate your site
Using Optise’s AI-powered framework, we review your performance, design, UX, content, messaging, and technical setup.
You get your scorecard
Every participant receives a detailed evaluation showing where your site shines and where it can improve.
Finalists are selected
Our panel of expert judges reviews the top-scoring websites to pick the winners.
Winners are announced
Results will go live in early December 2025, and the top sites will be featured in a global showcase.
Meet the judges
We’ve brought together a dream team of B2B legends. These are the people shaping how modern brands think about websites, marketing, and growth.
Aatir Abdul Rauf (vFairs)
Marketing & growth leader at vFairs, expert in virtual events and SaaS marketing. Strong on positioning, demand generation, and scaling with limited budgets.
Anthony Pierri (FletchPMM)
Co-founder of FletchPMM. He specialises in product marketing, messaging and GTM (go-to-market) clarity for B2B. Excellent at tightening product narratives.
David Costa Lima (B2B Insiders / Biti9)
Head of Marketing and co-founder of B2B Insiders. Focused on GTM, ABM, RevOps and strategic growth for high-ticket B2B. Strong marketing & revenue integration.
Elena Verna (Lovable)
Head of Growth at Lovable, with past roles at SurveyMonkey, Miro, Dropbox. Brings deep experience in product-led growth, growth experiments, and blending product + marketing strategy.
Paweł Huryn (The Product Compass)
Runs The Product Compass newsletter. Known for his expertise in product management, AI strategies, and aligning product with user experience for scalable growth.
Pierre Herubel (Content Path)
Content strategist and B2B storytelling specialist. Expert at structured content architecture, content operations, and turning thought leadership into business impact.
Leah Tharin (Productea)
Growth operator and educator bridging product and marketing. She excels in aligning product strategy with marketing execution and growth systems.
Obaid Durrani (Clay)
Head of content/brand at Clay. Skilled in building narratives, emotional connection, and brand positioning for B2B tooling and platforms.
Tas Bober (The Scroll Lab)
Creative strategist focused on storytelling and brand voice in B2B. He helps companies make their messaging human and memorable.
Together, they represent every part of what makes a B2B website world-class — performance, design, UX, messaging, and content that actually converts.
Why you should enter
Even if you don’t win, you still win. Every entry gets a B2B Website Scorecard from Optise with detailed feedback on:
Technical and performance insights
UX and navigation quality
Content and messaging clarity
Design effectiveness and mobile optimisation
It’s like a free website audit, but way more fun and made by people who actually get B2B.
Key dates
Applications close: October 31, 2025
Winners announced: Early December 2025
Submit your site today at b2bwebsiteawards.com before the deadline sneaks up.
Conclusion
The B2B Website Awards 2025 are here to spotlight the sites doing it right — fast, clear, useful, and built for buyers.
If you think your website deserves a spot among the best, or you just want to see how it stacks up, throw your hat in the ring.
Apply now at b2bwebsiteawards.com and find out how your B2B website measures up.
FAQ
1. Who can enter the B2B Website Awards?
Any company with a B2B website, whether you’re a startup, scaleup, or global brand.
2. Is there a fee to enter?
Nope. It’s completely free.
3. What do I get if I enter?
You’ll get an Optise scorecard with insights into your website’s performance, UX, design, and messaging.
4. How are websites scored?
We use an AI-powered framework that analyses everything from Core Web Vitals to conversion potential.
5. When is the deadline to apply?
Applications close on October 31, 2025.
6. When are winners announced?
Early December 2025.
7. Can small websites compete with big brands?
Absolutely. The judging is based on quality and performance, not size or budget.
8. Who are the judges?
A lineup of world-class B2B operators, marketers, and product thinkers who know what great looks like.
9. What if I don’t win?
You still get a detailed scorecard with actionable insights to improve your site.
10. Where do I apply?
Go to www.b2bwebsiteawards.com and submit your site before October 31.
