How do I improve my brand visibility on ChatGPT, Perplexity, and Gemini?

TLDR

If you want buyers to find your company when they ask ChatGPT, Perplexity, or Gemini a question, you need to optimise for how AI engines understand content. Improving AI visibility starts with clear messaging, structured content, topical authority, and monitoring where you currently appear.

With Optise, you can now track your AI visibility and get guidance on what to fix so AI engines recognise and include your brand.

Smart Summary (At a glance)

• AI visibility comes from clarity, authority, and consistent content

• AI engines need simple, structured explanations they can trust

• Matching your content to real AI questions increases inclusion

• Optise reveals your visibility and how to improve it

  
  

Why AI visibility is becoming essential

B2B buyers are shifting away from search engines and toward AI engines.
They ask questions like:

• “What tools help me improve my website?”

• “What are the best B2B analytics platforms?”

• “Why is my website not converting?”

And AI engines answer with a curated shortlist.
If your brand is not in that list, you are invisible in the new discovery journey.

AI visibility is no longer a nice-to-have.
It is becoming one of the most important discovery channels for B2B teams.

How AI engines decide which brands to include

AI engines decide whether to mention your company based on a mix of:

• Clear explanations

• Strong topical authority

• Helpful educational content

• Consistent brand messaging

• Structured and readable pages

• How well your content answers real user questions

Visibility is earned by clarity and usefulness.

1. Clarify what your company does

AI engines need a concise, easy-to-understand description of your product or service.
If they struggle to classify you, they will skip you.

Improve clarity by:

• Writing a simple one-line explanation

• Keeping your homepage messaging clear and direct

• Avoiding jargon and abstract phrases

• Using consistent terminology across your entire website

If people cannot understand what you do, AI engines cannot either.

2. Write content that directly answers questions

AI engines reward content that speaks plainly and solves real problems.
The clearer the answer, the more likely they are to mention you.

To improve this:

• Add question-driven headers

• Use short, direct answers

• Include mini FAQs on your pages

• Write in a conversational tone

Think “helpful,” not “technical.”

3. Strengthen your topical authority

AI engines need to understand what topics your brand is associated with.
Publishing consistent, relevant content is one of the strongest ways to build this.

You can do this by:

• Creating content around your entire category

• Covering related questions and subtopics

• Updating old content to keep it fresh

• Producing focused, high-quality articles regularly

AI visibility increases when your brand becomes clearly associated with a topic.

4. Use structured formatting

AI engines understand content better when it is structured cleanly.

Use:

• Clear H1, H2, and H3 tags

• Bullet points

• Short paragraphs

• Clean formatting

• Logical content flow

This makes it easier for AI models to extract meaning and include your brand in answers.

5. Make your product pages easy to interpret

If your product pages are vague, crowded, or confusing, AI engines will not trust them.

Improve them by:

• Writing simple descriptions

• Using plain language

• Adding clear examples

• Explaining what problem your product solves

The simpler you make it, the higher your AI visibility climbs.

6. Match your content to real user questions

This is where most teams fail.
They optimise content for Google, not for AI engines.

Optise shows you the actual questions people ask about:

• Your brand

• Your competitors

• Your category

• Your problems

• Your solutions

When you match your content to these questions, your visibility improves dramatically.

7. Build a consistent brand signal across the web

AI engines scan your entire digital footprint.
If your messaging changes from page to page or channel to channel, they get confused.

Consistency matters across:

• Website

• LinkedIn

• Blog posts

• Case studies

• Product pages

• Press mentions

The stronger the consistency, the stronger the recognition.

8. Monitor your AI visibility continuously

AI engines update frequently.
Your visibility today might not be your visibility next week.

Optise helps you:

• Track your visibility across multiple AI engines

• See competitor visibility

• Understand which questions include your brand

• Identify gaps and opportunities

• Get recommendations to improve your ranking

This is how you keep your brand visible in the new discovery landscape.

Optise POV
You do not need to guess how AI engines see your brand.
Measure it. Improve it. Maintain it.
Optise gives B2B teams the visibility they need to stand out.
— Ómar, CEO

Conclusion

If you want to appear inside ChatGPT, Perplexity, and Gemini answers, you need clear messaging, structured content, and strong topical authority.
AI engines reward brands that explain themselves well and consistently.

With Optise, you can track your visibility across AI engines and take the right steps to improve it.

Get your free website insight and see how AI engines talk about your brand today.

FAQ

1. How do I increase my visibility on ChatGPT?
By creating clear, structured, and question-focused content AI can understand.

2. Why am I visible in Perplexity but not ChatGPT?
Different engines use different ranking signals and data sources.

3. How long does it take to improve AI visibility?
Many teams see movement in a few weeks with focused AEO improvements.

4. Can I see if competitors rank on AI engines?
Yes. Optise shows competitor visibility as part of AI Engine Rankings.

5. What affects my visibility the most?
Clear messaging, strong authority, and structured formats.

6. Does SEO help with AEO?
Some parts overlap, but AEO focuses more on question and answer clarity.

7. Can AI engines misinterpret my brand?
Yes. Improving clarity and structure fixes this.

8. Should I write more content for AI visibility?
Yes, but only if it is helpful and tied to real questions.

9. Do AI engines read my entire website?
They interpret patterns, clarity, and authority, not crawl everything literally.

10. What should I do first?
Get your free website insight in Optise and see where you currently rank.