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How do I know what questions people ask about my company on AI engines?
Understand what ChatGPT, Perplexity, and Gemini really say about your brand
Created by:
Ómar Thor
Posted on:
March 12, 2025
TLDR
AI engines like ChatGPT, Perplexity, and Gemini are becoming the new way people search.
The problem is that you cannot see which questions people ask about your company or whether those AI platforms mention you at all. With Optise, B2B teams can finally discover the exact questions AI engines answer about their brand, category, and competitors.
This gives you visibility into how AI describes your company and what opportunities you are missing.
Smart Summary (At a glance)
AI engines are becoming the primary place people ask questions about brands
Knowing the questions helps you improve messaging, content, and credibility
Optise reveals which prompts surface your brand and where you are invisible
This is the foundation of real Answer Engine Optimisation for B2B
Why this matters for B2B teams
People are no longer typing everything into Google.
They ask ChatGPT. They ask Perplexity. They ask Gemini.
And those AI engines confidently present answers that influence buying decisions.
If your brand is not mentioned, you lose the discovery moment completely.
You cannot influence an AI engine if you do not know what questions buyers are asking inside it.
This visibility is what Optise now provides.
The rise of AI-driven discovery
AI engines are part of every modern research journey. They help buyers explore:
Problems
Solutions
Vendor comparisons
Industry definitions
Recommendations
Someone might ask:
“What are the best website analytics tools for B2B?”
If you are not showing up in that answer, you are invisible in the new search landscape.
How Optise uncovers the questions people ask about your brand
Until now, AI engines have been a black box.
You could guess what people might ask, but you could not verify it.
Optise makes this visible.
What Optise monitors:
Questions directly about your brand
Category-level questions that relate to what you do
Problem-based prompts your product solves
Comparisons that may include competitors
Industry topics connected to your value
Optise tracks these across major AI engines and tells you when, where, and how your brand appears in the answers.
It is like turning on the lights in a room that has always been dark.
Why the questions themselves matter
Knowing the questions buyers ask AI engines gives you critical insights such as:
What potential customers are confused about
How AI understands your value
Whether your positioning is clear enough
Which content gaps exist on your website
Why competitors appear in answers instead of you
This insight shapes your entire discovery strategy.
A competitive advantage you have never had before
Imagine discovering that AI engines include your competitor in answers like:
“What is the best B2B marketing analytics tool?”
And they do not mention you.
Or imagine seeing a question about your own company and the AI engine gives an outdated or inaccurate explanation.
Now you know exactly what to fix — in your content, your messaging, and your AEO strategy.
How this fuels Answer Engine Optimisation (AEO)
AEO is not about keywords. It is about questions and intent.
Understanding the questions AI engines use allows you to:
Answer those questions clearly through your content
Strengthen the signals AI models rely on when generating answers
Build authority around topics you want to own
Monitor progress as your visibility improves
Optise is the first platform that gives you this level of insight.
A quick story from our own journey
When we built AI Engine Rankings, we tested Optise inside ChatGPT, Perplexity, and Gemini.
Our result:
Zero rankings. Not a single mention.
Embarrassing? Definitely.
Useful? Absolutely.
Once we saw the questions and answers, we knew how to improve.
A few weeks later, after focused AEO optimisation, we started ranking.
It proved that AI visibility is not magic.
It is measurable and achievable.
Optise POV
The future of search is question driven.
When you uncover the questions people ask AI engines, you unlock a new level of visibility and influence.
— Ómar, CEO
Conclusion
If you want to improve your visibility on AI engines, you need to know the questions buyers ask and how those AI systems respond.
For the first time, you can see exactly how AI engines talk about your brand and where you stand in the new discovery landscape.
Optise reveals those questions so you can strengthen your messaging, improve your authority, and increase your AI visibility.
Get your free website insight and see what AI engines say about your company today.
FAQ
1. How do I know what questions AI engines ask about my company?
Optise tracks these questions automatically and shows you the exact prompts and answers.
2. Why is this important for B2B marketers?
AI engines now influence buying decisions at every stage of the journey.
3. Can I see competitor AI visibility too?
Yes. Optise shows how your presence compares to similar brands.
4. Which AI engines does Optise monitor?
ChatGPT, Perplexity, Gemini, and more as they grow.
5. How often are the insights updated?
Continuously, as AI engines generate new answers.
6. What if my brand does not appear in AI answers?
Optise provides recommendations to improve your visibility and authority.
7. Can these questions help with SEO as well?
Yes. They reveal content gaps you can turn into high-performing pages.
8. How long does it take to improve AI visibility?
Many brands see changes within a few weeks of focused optimisation.
9. Are the questions real?
Yes. They are drawn directly from AI-generated prompts and answers.
10. What is the first step?
Get your free website insight and see where you currently rank on AI engines.
