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How Do I Make My Website Faster and Better for Visitors?
Simple fixes that boost speed, experience, and conversions
Created by:
Ómar Thor
Posted on:
March 9, 2025
TLDR
A slow or frustrating website is one of the quickest ways to lose potential customers. Visitors expect pages to load instantly, navigation to feel smooth, and content to be easy to find.
Improving speed and performance helps users stay longer and convert more often.
Optise helps you monitor and optimise your website automatically so it feels fast, stable, and effortless for every visitor.
Smart Summary (At a glance)
Fast websites convert better and rank higher in search results
Page load time, stability, and mobile performance all impact user experience
Optimising images, code, and layout can dramatically improve speed
Optise tracks performance continuously and recommends smart improvements
Why website speed matters
People leave slow websites. It is that simple.
Studies show that even a one second delay in load time can reduce conversions by up to 20 percent. Visitors associate slow sites with poor quality and move on.
In B2B, where every visit could become a lead, a few seconds can make a big difference. A faster site means more engagement, stronger trust, and better results.
1. Check your current speed and performance
Before you improve your site, you need to know how it performs right now.
Look at these key metrics
Load time: How long it takes for a page to become usable
First input delay: How quickly the site reacts when users click or tap
Cumulative layout shift: Whether elements move unexpectedly as the page loads
Optise tracks these Core Web Vitals automatically and highlights where improvements are needed.
2. Optimise your images
Large, uncompressed images are one of the biggest reasons websites slow down.
Fix it by:
Resizing images to match display size
Using modern formats like WebP
Compressing files without losing quality
Images should look sharp but load instantly.
3. Clean up your code and scripts
Unnecessary scripts and outdated code add invisible weight to your site.
Fix it by:
Removing plugins or tracking scripts you no longer use
Loading heavy scripts after the main content appears
Combining or minimising CSS and JavaScript files
Cleaner code not only improves speed but also reduces the risk of technical errors.
4. Focus on mobile performance
Most users browse on their phones, and mobile visitors are less patient than desktop users.
Optimise for mobile by:
Using a responsive design that adapts to every screen
Reducing pop-ups and heavy graphics
Testing forms and CTAs on mobile regularly
If your site works well on mobile, it will perform better everywhere else.
5. Improve your hosting and caching setup
Where your website lives affects how fast it loads. A poor hosting setup can bottleneck even a well-optimised site.
Improve performance by:
Using a reliable, modern hosting platform
Enabling caching to load common assets instantly
Using a content delivery network (CDN) if your audience is global
With Optise, you can monitor how your site performs across locations and devices in real time.
6. Simplify your design
Minimal design loads faster. Complex layouts with excessive animations or large background videos slow everything down.
Fix it by:
Keeping pages lightweight and focused
Reducing the number of fonts and visual effects
Prioritising clarity over decoration
Simple design feels faster, even before optimisation begins.
7. Regularly monitor and test performance
Websites are living systems. Every update, image upload, or new feature can affect performance.
Set a consistent routine
Test your site weekly for speed and usability
Review analytics for engagement and drop-offs
Apply small improvements frequently
Measure how changes affect conversions
Optise automates this process, alerting you whenever performance drops and showing how to fix it.
8. Connect performance with results
Speed is not just a technical metric. It directly influences how long people stay and how likely they are to convert.
A faster site creates a smoother experience, builds trust, and makes every marketing effort more effective.
Optise POV
Every second matters. When a website loads instantly, it feels professional, reliable, and worth engaging with.
Optise helps you make that happen automatically.
— Ómar, CEO
Conclusion
Improving your website’s speed is one of the highest-impact changes you can make. It makes visitors happier, boosts engagement, and improves SEO and conversions at the same time.
You do not need a full redesign — just focus on performance and clarity.
Optise helps you monitor and optimise all of it automatically.
Get your free website insight and see how fast your website could be performing right now.
FAQ
1. Why does website speed matter?
People leave slow sites quickly. Faster websites build trust and convert better.
2. What affects website speed the most?
Large images, bloated code, and poor hosting are the most common causes.
3. How fast should my website load?
Ideally under three seconds for best user experience.
4. What is a good way to test performance?
Use Optise to track load times, interactivity, and layout stability.
5. How do I fix slow loading times?
Compress images, clean up scripts, and optimise your hosting setup.
6. Does mobile speed matter as much as desktop?
Yes. Mobile visitors expect instant experiences and will leave quickly if it feels slow.
7. How often should I check performance?
Check weekly for load time and monthly for Core Web Vitals.
8. Can a redesign fix speed issues?
Only if it focuses on technical improvements. Most speed problems come from backend inefficiencies.
9. How can AI help improve speed?
AI tools like Optise detect issues automatically and recommend targeted fixes.
10. What should I do first?
Get your free website insight from Optise to find out what is slowing you down and how to fix it fast.
