Optise is Live. A note from the CEO

I’m so freakin' happy to share that Optise is officially live.

Our goal is to make it easy for busy B2B teams drowning in data to make their website discoverable, engaging, and actually sell more.

I started my career as a marketing specialist punching bag and worked my way up to CMO for one of the leading SaaS companies in Iceland. Since then I've been in B2B for over 15 years in every role imaginable and even ran a B2B agency where I worked with over a 100 B2B teams.

I've loved every minute of it.

What I’ve learned is that for most B2B companies, 99% of leads and sales come through the website. However, it’s just incredibly difficult to make your website get found on search engines like Google, AI engines like ChatGPT, get people to love your content, and most importantly, click your buttons and turn into leads and customers.

I’ve tried all the tools out there like Google Analytics, Semrush, Hotjar, Siteimprove, Matomo, Simplemetrics, Adobe and maybe I'm just a simple man but they all feel like a nightmare.

Clunky, confusing, and they don’t guide you at all. I don't have time to live in there. I also tried working with multiple Web CRO agencies, but that’s just super expensive, time-consuming and not sustainable.

I want control over my website.

That’s why we created Optise to help busy B2B teams drowning in data make their websites awesome and sell more.

Finally, with AI entering our lives like a tidal wave, it's possible to crunch all the website and marketing data and weed out the nonsense and pull out the gold nuggets.

What Optise helps B2B teams do is, get a score for every stage of the buyer’s journey, deep dive into the metrics and understand what's going on, get clear recommendations on how to improve and collaborate with your team to make it happen.

After months of building, testing, and refining, it’s amazing to finally see it live.

We’ve put our hearts into this one.

Ómar Thor Ómarsson, omar@optise.com
CEO & Co-founder

Here's how Optise works in 1 minute

The Press Release we issued on 8 October 2025 to let the world know.

Icelandic Startup Optise Targets USD 20 Billion B2B Website Waste with Automated AI Engine

Reykjavík, Iceland – October 8, 2025 – Optise (www.optise.com), the Icelandic-born startup focused on optimizing online sales for B2B companies, today officially launched the world’s first AI-powered B2B website insights platform.

According to Forrester, B2B teams typically allocate 8% of their revenue to marketing.   A meaningful proportion of this is being spent just to keep websites running.  Optise estimates that companies pay external agencies up to USD 10,000 per month for maintenance and upkeep services such as SEO/CRO, content creation, development and reporting.  Globally, recent industry research indicates spending on external digital marketing services will total around USD 20.44 billion in 2025.

More often than not, however, this investment is wasted, with most websites invisible in search, unengaging for visitors and rarely optimized to maximize revenue.  A high-performing digital presence is increasingly important given the impact of Millennial and Gen Z buyers using AI engines. AI-generated traffic already accounts for 2-6% of organic website visits and is growing at over 40% per month.

With today’s launch Optise is flipping the model. Using advanced AI, automation and analytics, the Optise platform monitors website performance in real time.  It then delivers recommendations that marketing teams can act on immediately to maximize revenue opportunities.  The platform’s self-service design empowers marketers, allowing them to redeploy costly agency resources. 

Optise also recently announced that it had raised US$2.2m from investors including Frumtak Capital to accelerate the company’s ongoing development.  Alongside today’s platform launch, Optise has begun a pilot project to pioneer no-code technology applications in B2B websites.  Thousands of B2B teams globally have expressed interest in Optise’s ability to cut agency dependency, streamline website performance and provide real-time, usable insights that drive revenue.

Kristján Einarsson, Chief Marketing Officer at audio simulation technology company Treble Technologies, said,

“Optise makes websites a much stronger driver of sales. With clear and actionable insights, it helps more people discover us, enjoy the experience and engage with our products.”

Ómar Thor Ómarsson, CEO & Co-Founder of Optise, said,

“Websites have never been more important for B2B discovery and sales, yet they’re often the weakest link, disconnected and hard to manage.  With Optise, you know immediately where to focus your website and marketing activity to make the biggest business impact.”

About Optise

Optise is the first AI-powered website insights platform for B2B companies. Optise delivers personalized insights and clear, prioritized recommendations, combining large language models, vision analysis, intelligent workflows and an advanced ranking system.

Supercharged by decades of marketing and web performance expertise, the platform helps businesses optimize their websites to be fast, easy to use, trusted by visitors and designed to convert prospects to customers. 

Headquartered in Reykjavik, Iceland, Optise is trusted by teams such as Treble Technologies, Aftra, Digido and Revera. Learn more at www.optise.com