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We just launched "Trends" for Websites
Optise’s new Trends feature helps you see what’s changing on your website and why
Created by:
Ómar Thor
Posted on:
October 6, 2025
TLDR
We’ve launched Trends, a new feature inside Optise that helps you understand the impact your marketing has on your website. Instead of staring at static numbers, you can now see what’s trending, what’s up, what’s down, and what’s causing it. From campaign spikes to unexpected traffic surges, Optise now connects the dots between your marketing and your website’s performance so you finally know what’s working and why.
Why we built Trends
Marketers shouldn’t need 12 dashboards to figure out if what they’re doing is actually working.
You run a campaign, post a new blog, or launch a webinar, and suddenly your traffic, engagement, or leads start moving. But where’s the connection? Traditional analytics tools show you what happened, not why.
That’s why we built Trends.
Trends helps you understand cause and effect, what’s happening on your site, what triggered it, and what to do next.
See what’s changing and why
Trends tracks your website performance over time, then automatically highlights the shifts that matter most. You’ll see:
Spikes in traffic from new sources like ChatGPT or Perplexity
Leads increasing from specific regions or campaigns
Engagement surging on a new landing or product page
If something interesting is happening, Optise will tell you — and explain why.
It might be because of something you did:
A new LinkedIn campaign
A webinar launch
A product announcement
A blog post that suddenly took off
Or it might be something you didn’t even notice, like an unexpected bump in organic visibility or referral traffic.
Connect cause and effect in one view
Understanding your marketing impact is all about seeing cause and effect — not just single metrics.
Trends combines multiple signals to tell a story.
For example:
If sessions are up but conversions aren’t, it might be awareness traffic.
If engagement spikes right after a campaign launch, it’s likely your message resonated.
If leads rise from a new country, maybe your brand is gaining global traction.
The best part? You don’t need to hunt through endless charts to figure it out. Optise surfaces the story for you automatically.
From static analytics to living insights
Most analytics tools show you a snapshot in time. Optise Trends gives you a moving picture — the “what’s happening right now” and the “why behind it.”
You’ll always know:
Whether your latest marketing push is working
How user behavior is evolving
Which parts of your site are trending up (or down)
No more guesswork. No more “what caused that?” meetings.
Just clear, contextual insights you can act on.
Why this matters for B2B teams
In B2B, marketing impact can be hard to see. Campaigns run long, buyers research quietly, and deals take months to close.
Trends gives you clarity across that entire journey — tying website data back to your marketing efforts so you can:
Prove what’s working
Spot new opportunities early
Make smarter decisions, faster
Whether it’s a content push, a product launch, or a social campaign, you’ll finally see the ripple effect on your website performance.
Conclusion
Marketing should never feel like guessing. With Optise Trends, you’ll know exactly what’s changing on your site, why it’s happening, and how to keep improving.
See your Trends inside Optise today and understand how your website — and your marketing — are really performing.
FAQ
1. What is Optise Trends?
A new feature that shows how your website performance is trending and explains what’s driving those changes.
2. How does it work?
Trends tracks your website metrics over time, identifies shifts, and uses context to highlight what might be causing them.
3. What kind of changes does Trends detect?
Traffic spikes, engagement jumps, conversion shifts, and leads increasing or dropping across different pages and regions.
4. How is this different from Google Analytics?
GA shows raw numbers. Optise Trends tells you the story behind those numbers — what happened, why, and what to do next.
5. Can it show marketing impact?
Yes. Trends connects performance shifts to campaigns, posts, webinars, and other activities so you can see what’s working.
6. Does it work for all traffic sources?
Absolutely. You can track changes across search, social, referrals, email, and even AI-driven engines like ChatGPT.
7. How often does Trends update?
It updates continuously, so you can monitor changes as they happen.
8. Is Trends included in Optise?
Yes, it’s available to all Optise users.
9. What if something unexpected happens?
Optise will flag it automatically and explain what may have caused it.
10. Why does this matter for B2B marketers?
Because understanding cause and effect helps B2B teams make faster, smarter decisions — without wasting hours digging through data.
