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How Do I Know If My Website Is Working?
How to tell if your site is actually helping your business grow
Created by:
Ómar Thor
Posted on:
March 6, 2025
TLDR
A great website does more than look professional. It brings in the right visitors, keeps them engaged, and turns them into customers. To know if your website is working, you need to track how people find you, what they do once they arrive, and how many take action.
Modern analytics tools like Optise make this simple by analysing everything for you and showing what needs attention to improve performance.
Smart Summary (At a glance)
A working website attracts visitors and turns them into leads
Measure traffic, engagement, and conversions regularly
Monitor speed and experience to catch issues early
AI analytics helps you see what is working and what is not
Why design alone is not enough
A beautiful website might impress people, but that does not mean it performs.
A website’s true purpose is to bring in business. That means generating leads, driving conversations, and supporting customers.
If your site looks great but no one fills out a form or requests a demo, it is not doing its job.
Q: What makes a website “work”?
A website works when it helps visitors reach their goal and helps your business reach its own.
Check if people are visiting your site
The first sign your website is doing something right is traffic. If people are visiting, it means they are finding you online.
What to look for
Traffic sources: Are visitors coming from search, social, or direct links?
Visitor quality: Are they staying long enough to read and explore?
Growth trend: Is your traffic increasing every month?
If traffic is steady and growing, your website is visible. If it is flat or falling, you might need to work on discoverability or SEO.
Measure engagement, not just visits
Traffic is only the start. What really matters is what visitors do once they arrive.
Key metrics to track
Time on page: Longer sessions mean your content is connecting
Pages per session: Shows how curious or engaged users are
Bounce rate: If people leave after one page, something might be missing
Q: What is a healthy bounce rate?
Under 50 percent is good for most websites. If it is higher, look for issues such as unclear navigation or weak messaging.
Focus on conversions
A working website converts visitors into action. That could mean a form submission, a demo request, or a contact message.
Track these conversion signals
Form submissions and downloads
Demo bookings or contact requests
Newsletter sign-ups and returning visits
If people are engaging but not converting, revisit your calls to action. Are they clear? Are they visible on every key page?
Check your website’s speed and stability
Speed is one of the simplest and most powerful performance factors.
A slow site frustrates users and reduces conversions.
How to evaluate speed
Optise monitors performance in real time, helping you see where delays or technical issues are happening.
Check metrics such as:
Load time: How quickly each page becomes interactive
Mobile performance: Whether mobile visitors get the same experience
Visual stability: If your layout shifts or breaks when loading
Fast websites build trust and make people stay longer.
Understand how visitors behave
Knowing what users do on your website is essential. Behaviour analytics helps you see how people scroll, where they click, and when they decide to leave.
Ask yourself
Do visitors find the information they came for?
Where do they lose interest or get stuck?
Which sections are drawing the most attention?
Optise shows these patterns clearly so you can remove friction and improve the experience without guessing.
Measure how many leads or sales come from your site
A strong website generates measurable results. Whether you are selling a product or booking demos, your website should feed your sales funnel.
Optise connects engagement data with lead generation insights so you can see which pages are driving meaningful results.
You will know which parts of your site move people forward and which pages need rethinking.
Let AI show what to improve
Most marketers collect data but do not have time to analyse it.
Optise uses AI to interpret your website’s data for you and recommend what to fix first.
AI helps you
Identify low-performing pages
Pinpoint design or content issues
Prioritise high-impact changes
Optise POV
You do not need more reports or complex data. You need to know what to improve.
That is what Optise delivers: clarity and direction that leads to action.
— Ómar, CEO
Keep improving over time
A working website today might not work as well six months from now.
Algorithms change, user habits evolve, and design standards shift.
The best websites are the ones that grow with their audience.
Follow this simple approach
Measure performance
Identify what can be improved
Optimise content and design
Track results and repeat
Optise helps you repeat this cycle automatically so your website never falls behind.
Conclusion
You know your website is working when it attracts traffic, engages visitors, and generates leads consistently.
If you are not sure how your website is performing, data will tell you the truth.
Optise gives you the clarity you need to understand what is working and what to fix next.
Get your free website insight and start turning your website into your most effective growth channel.
FAQ
How do I know if my website is working?
Check traffic, engagement, and conversions. A site that attracts visitors and generates leads is performing.What should I measure first?
Start with traffic and conversions. These show if your site is attracting the right audience and turning visits into results.How can I tell if users enjoy my website?
Look at session length, pages viewed, and returning visitors.How fast should my website load?
Under three seconds. Faster pages keep visitors on your site longer and improve rankings.What is a good conversion rate?
Between two and five percent for most B2B sites.Why do I get visitors but no leads?
You might be attracting the wrong audience or not guiding visitors clearly enough.How can I see what people do on my site?
Use Optise behaviour analytics to visualise user actions like scrolling, clicks, and time spent on key pages.Can AI tell me what to fix?
Yes. AI identifies trends, highlights problems, and recommends specific improvements.How often should I review my website performance?
Check weekly for traffic, monthly for engagement, and quarterly for strategy.What if my website is not performing?
Get your free insight from Optise to find out what is slowing you down and how to fix it quickly.
