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Introducing All the Hats podcast
The unofficial support group for B2B marketers doing everything
Created by:
Ómar Thor
Posted on:
July 7, 2025
TL;DR
All the Hats is a new podcast for small-team B2B marketers who manage the website, write the copy, run the ads, design the banners, send the emails, and fix the broken forms, all before lunch.
Hosted by Ómar Thor Ómarsson and Alicja Lei, it's part vent session, part strategy chat, and 100% real talk for the do-it-all marketing crowd. Episode 1 is live.
Why We Started All the Hats
If your job title says “marketing” but your calendar says
→ strategy meeting
→ website
→ copywriting
→ design
→ data analysis
→ campaigns
→ create sales deck
→ and 11 other things
You are not alone.
Small marketing teams do not come with small expectations. Most days feel like a sprint through a to-do list that never ends, with a mandate to “just figure it out.” And while that kind of pressure can be overwhelming, it can also be your edge, if you’ve got the right people in your corner.
Watch the trailer
10,000 plays in the first week
We didn’t expect it. But apparently, a lot of you needed this.
In the first week, All the Hats racked up over 10,000 plays. That’s not a vanity metric, it’s a signal. A signal that small-team marketers are out there, doing the work, feeling the pressure, and hungry for a place to talk about it.
We’re floored by the support, humbled by the response, and fired up to keep going. So if you were one of the early listeners, shared it with a friend, or just nodded along while we vented about broken forms and rogue ad tags—thank you.

That’s what All the Hats is for.
It’s the unofficial support group for scrappy marketers. The kind of place where we talk honestly about what it really takes to grow a brand when your team is tiny and your toolkit is duct tape. And most importantly, it’s where you’ll meet other people juggling the same hats.
Episode 1: The Real Job Description of a Small-Team Marketer
In our very first episode, we (Ómar and Alicja) get real about what life looks like behind the scenes as B2B marketers on small teams.
Here’s what we cover:
The hidden cost of wearing too many hats
What to do when your job description quietly doubles overnight
How to tell what’s moving the needle, and what’s just noise
Why saying no is sometimes the smartest thing you can do
A viral Reddit post that hits way too close to home
It’s not a pitchfest. It’s not a polished highlight reel. It’s what you’d talk about with your smartest marketing friend over a coffee or after a “quick” client call that went an hour over.
🎧 Listen Now
We’re live on all the usual podcast places:
If you like it, share it with your favorite marketer who’s out there juggling 19 tabs and 12 platforms.
Who This Is For
All the Hats is built for:
The B2B marketer running lean and doing it all
The one-person brand team making the website, writing the copy, launching the campaign
The strategist-designer-writer-SEO hybrid who keeps everything moving
Anyone who’s ever said, “Wait, when did this become my job?”
Basically: if you’ve ever fixed a broken UTM in the middle of a positioning discussion... you just found your people.
What’s Next
We’ve got more episodes in the works, from positioning to SEO to UX, and we’ll bring on smart marketers, designers, and operators to share their wins, flops, and favorite tools.
We’re also building a community around the show. A place where small-team marketers can swap tips, share stories, and remind each other that yes, you are doing enough.
FAQ
Is this podcast just for B2B marketers?
Mostly, yes, but anyone who wears a lot of hats in marketing will get something out of it.
How often are episodes coming out?
We’re aiming for every two weeks to start. Scrappy, not sloppy.
Can I suggest a topic or guest?
Please do. Reach out on LinkedIn or drop us a line via optise.com.
Is this a content play for Optise?
Honestly? Sort of. But mostly it’s just two marketers talking about the real stuff we all go through, and hoping it helps you feel less alone while you do it.