How can I make my website content appear in ChatGPT and Perplexity answers?

TLDR

If you want your company to appear in answers from ChatGPT, Perplexity, or Gemini, your website needs to be clear, structured, and authoritative. AI engines choose which brands to mention based on how well your content matches real questions users ask.

With Optise, you can now see whether AI engines mention your brand and what to improve to increase your visibility.
This is the foundation of becoming recommended by AI instead of ignored by it.

Smart Summary (At a glance)

• AI engines pick brands based on clarity, authority, and usefulness

• Your content should answer real conversational questions directly

• Clear structure and simple explanations increase your chances of being included

• Optise shows where you currently appear and what to fix

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Why this matters

When someone asks ChatGPT, “What are the best B2B website analytics tools?”, the answer they get heavily influences their next steps.
If your brand is not part of that answer, you are missing valuable discovery opportunities.

AI engines are quickly becoming the new search engines.
The question is not “Will buyers use them?” — they already are.
The real question is: How do you show up there?

How AI engines choose what to include in answers

AI engines do not browse the web like search engines.
They generate answers using patterns, authority signals, and clear information they trust.

Here is what they look for:

• Clear explanations of what your company does

• Structured and readable content

• Strong topical relevance

• Consistent brand signals across your site

• Pages that answer questions directly

• Evidence of expertise and credibility

If your website is confusing, vague, or overly complex, AI engines will skip over you.

1. Write the way people ask questions

AI answers are built from conversational language.
If your website uses complicated jargon or abstract phrasing, AI models struggle to connect your content to real user questions.

Improve it by:

• Writing clear, simple answers to common industry questions

• Adding short Q&A sections on your pages

• Using everyday phrasing instead of technical fluff

Example:
Instead of “Our platform empowers data-driven decision processes,” write “We help B2B teams understand what is happening on their website and how to improve it.”

2. Make your “what we do” description unmistakably clear

AI engines rely heavily on your core description.
If they cannot identify your value quickly, they will not mention you.

Make sure your homepage clearly states:

• What your product does

• Who it is for

• What problem it solves

• Why it matters

Clarity is a ranking factor in the world of AI-generated answers.

3. Add structured content and simple formatting

AI engines understand content better when your site is structured cleanly.

Use:

• Clear headers

• Short paragraphs

• Bullet points

• FAQs

• Clean layouts

This makes it easier for AI engines to extract meaning and include your brand in relevant responses.

4. Build authority around your core topics

AI models associate brands with themes.
If you publish content consistently around your industry topics, AI begins to understand where your brand fits.

Do this by:

• Publishing high-quality educational content

• Covering related questions and subtopics

• Creating content hubs around your core category

• Updating older content regularly

Authority is built slowly but recognised quickly by AI engines.

5. Match your content to real questions users ask

The most effective way to appear in AI answers is to align your content with actual user questions.

Optise reveals the exact questions people ask AI engines about your:

• Industry

• Category

• Competitors

• Problems you solve

• Value you provide

Once you know the questions, you can create or optimise content to answer them directly.

It is the fastest path to AEO success.

6. Improve the accuracy of how AI describes your brand

Sometimes AI answers include your brand but describe it incorrectly.
This means your messaging is unclear or outdated.

Fix this by strengthening:

• Your homepage explanation

• Your product description

• Your value proposition

• Your about page

AI engines reflect what they see.
If your messaging is messy, their answers will be too.

7. Monitor your AI presence continuously

AI engines update constantly, which means your visibility can change at any time.
Tracking your presence is essential.

Optise helps you:

• See if your brand appears in AI answers

• Identify which questions include you

• Spot where your competitors outrank you

• Understand how AI engines describe your company

• Get recommendations for improving your presence

This closes the loop between visibility and action.

Optise POV
AI engines are becoming the new front page of the internet.
If you want to be discovered, you need content that answers real questions clearly.
Optise shows you exactly what to fix.
— Ómar, CEO

Conclusion

If you want your company to appear inside answers from ChatGPT or Perplexity, you need to create clear, structured, question-focused content.
AI engines reward clarity, authority, and usefulness — and ignore brands that do not provide it.

With Optise, you can finally measure your AI visibility and get guidance on how to improve it.

Get your free website insight and find out what AI engines say about your brand today.

FAQ

1. How do I get my company to appear in ChatGPT answers?
Create clear, helpful content that answers real user questions and build authority around your topic.

2. Does Perplexity rank content like Google?
No. It selects information based on clarity, structure, and authority signals.

3. Why does ChatGPT mention some companies but not others?
It includes brands that are easy to understand and strongly positioned around specific topics.

4. Can I influence what AI engines say about me?
Yes. Improving your content and messaging has a direct impact.

5. How do I see which questions include my brand?
Optise tracks your AI visibility and shows you the questions that mention you.

6. Do traditional SEO tactics help with AEO?
Some do, but AEO focuses more on conversation, clarity, and direct answers.

7. How long does it take to appear in AI answers?
You can see movement within weeks with focused improvements.

8. What if AI engines describe my brand incorrectly?
Strengthen your positioning and messaging. AI reflects what it finds.

9. Does content structure matter for AEO?
Yes. Clean headers, bullets, and FAQs are easier for AI engines to understand.

10. What should I do first?
Get your free website insight inside Optise to see if you are appearing in AI answers.