Resource Center

AI Startup Hub calls Optise "a game-changer" for B2B Teams

The Icelandic startup’s new AI platform is tackling USD 20 billion in wasted B2B website spend by turning underperforming pages into high-performing growth engines.

Created by:

Image of Ómar Thor
Image of Ómar Thor

Ómar Thor

Posted on:

October 9, 2025

Google Analytics logo with the caption “its not 1999 anymore,” implying the tool is outdated for modern needs.
Google Analytics logo with the caption “its not 1999 anymore,” implying the tool is outdated for modern needs.
Google Analytics logo with the caption “its not 1999 anymore,” implying the tool is outdated for modern needs.

TLDR

Optise has officially launched the world’s first AI-powered B2B website insights platform, designed to help companies cut website waste and take control of performance. Featured by AI Startup Hub, the Icelandic startup’s new platform empowers B2B marketing teams to eliminate agency dependency, automate optimisation, and boost website revenue impact.

With billions wasted each year on websites that fail to perform, Optise is flipping the model. Using AI, automation, and real-time analytics, the platform monitors performance, identifies issues, and delivers simple, actionable recommendations marketers can implement instantly.


A growing conversation

FF News recently wrote about how Optise has officially launched the world’s first AI-powered B2B website insights platform.

Now, AI Startup Hub is calling Optise’s approach a game-changer for B2B teams tired of wasting money on websites that don’t convert.

Optise’s mission is simple: give marketing teams full visibility into what is happening on their website and the power to fix it themselves.


The problem: billions lost on broken B2B websites

B2B companies are spending heavily on websites that look good but perform poorly.

According to Forrester, B2B companies dedicate around 8% of their total revenue to marketing, and a significant part of that goes toward web maintenance, SEO, and content creation. Optise estimates that many businesses spend up to USD 10,000 a month on agency retainers for routine upkeep and reporting.

The issue is that this investment rarely delivers results.

  • Most websites remain invisible in search.

  • Pages fail to engage buyers.

  • And websites are too slow to adapt to the rise of AI-driven search.

With AI-generated traffic now accounting for 2–6% of organic visits and growing over 40% per month, every underperforming website represents a missed opportunity.


Optise’s solution: automate what agencies cannot

Optise is changing how B2B marketers think about optimisation.

Instead of relying on static monthly reports, Optise gives teams real-time visibility and control. The platform continuously monitors performance and uses AI to recommend actions that drive immediate results.

Optise identifies exactly where teams should focus to improve discovery, engagement, and conversion.


As Ómar Thor Ómarsson, CEO and co-founder of Optise, explains:

“Websites have never been more important for B2B discovery and sales, yet they’re often the weakest link. With Optise, you know immediately where to focus your website and marketing activity to make the biggest business impact.”


Built for modern B2B buyers

Today’s B2B buyers are not following the same path as they did five years ago.

Millennial and Gen Z buyers are using AI-driven search tools like ChatGPT, Perplexity, and Google’s AI Overviews to discover solutions quickly. That shift means websites must work harder to be visible, fast, and persuasive.

Optise helps B2B teams stay ahead by showing them exactly how their website performs across traditional and AI search, identifying what needs to change, and helping them make those changes without technical help.


Backed by investors who believe in automation

Optise recently raised USD 2.2 million in pre-seed funding from Frumtak Capital and other investors to accelerate its development and product roadmap.

The company is also piloting no-code website optimisation, a breakthrough that will allow marketers to make updates instantly without relying on developers.

For the thousands of B2B teams already spending 8% of their revenue on marketing, Optise’s automation could redefine what efficiency and performance look like.


Why Optise is a game-changer

AI Startup Hub described Optise as a platform that empowers B2B teams to cut the agency cord and gain back control.

Thousands of companies have already expressed interest in Optise’s ability to:

  • Eliminate agency dependency

  • Reduce wasted marketing spend

  • Deliver instant, usable insights

  • Turn static websites into live sales engines

Optise gives marketers exactly what they need: clarity, control, and confidence in their website performance.


Conclusion

Optise is more than a new analytics tool. It is an AI engine designed to fix the USD 20 billion problem of underperforming B2B websites.

For B2B marketers tired of paying for reports that lead to no change, Optise provides instant feedback, automated recommendations, and self-service optimisation.

It is website automation built for the new era of AI-driven discovery.

Try Optise today at optise.com and see how AI-powered insights can transform your website into a true revenue driver.


FAQ

1. What is Optise?

An AI-powered website insights platform that helps B2B companies monitor, understand, and optimise their websites in real time.

2. What problem is Optise solving?

B2B teams waste billions on website maintenance, agency retainers, and marketing efforts that do not deliver measurable results.

3. How does Optise work?

It continuously monitors your website, identifies performance and visibility issues, and recommends clear, actionable improvements.

4. Who is Optise for?

Marketing and growth teams that want to improve website performance without relying on external agencies.

5. What makes Optise different?

Optise explains why something is happening on your website and tells you how to fix it, instantly.

6. How does AI power the platform?

AI drives the platform’s analysis, pattern recognition, and automated recommendations across SEO, UX, and technical performance.

7. What results can teams expect?

Faster optimisation cycles, improved visibility in both search and AI engines, and higher conversion rates.

8. Who invested in Optise?

Frumtak Capital and other Nordic investors backed Optise with USD 2.2 million to scale the platform.

9. Can marketers use Optise without developers?

Yes. Optise’s no-code approach allows marketers to make changes directly without technical support.

10. How can I get started?

Visit optise.com to learn more and start transforming your B2B website with AI-powered insights.

Website

analytics

that

finally

make

sense

Subscribe to our newsletter

©

2025

Optise. All rights reserved

Website

analytics

that

finally

make

sense

Subscribe to our newsletter

©

2025

Optise. All rights reserved

Website

analytics

that

finally

make

sense

Subscribe to our newsletter

©

2025

Optise. All rights reserved