We are about to choose the top 5 B2B websites in the world

TLDR

The B2B Website Awards 2025 are moving into the next stage.
More than 500 B2B companies submitted their websites and we have now evaluated every single one using the Optise scoring framework.

We are about to select the top 5 finalists and hand them over to our rock star panel of judges.

Very soon we will know which B2B websites rise to the top.

B2B finally gets the stage it deserves

For years B2B websites have had a bad reputation. Slow. Confusing. Packed with buzzwords.
But when we opened the doors to the B2B Website Awards 2025, the response told a different story.

Hundreds of teams from all over the world sent in their sites.
SaaS, cybersecurity, AI, manufacturing, agencies, analytics and more.
Some were tiny startups. Some were global brands. All of them confident enough to say: “Judge our website.”

The goal of these awards is simple.
To celebrate B2B websites that actually perform. Not just the ones that look pretty.

Sites that are fast, clear, trustworthy and built to turn interest into pipeline.

How we scored more than 500 B2B websites

Every submission went through the same Optise scoring process. No favourites, no manual first pass, no “this one feels nice so let’s move it forward”.

We looked at how quickly each website loads and how stable it feels as you scroll.

We checked whether the homepage explains what the company does without forcing visitors to guess.

We watched how easy it is to find key pages, learn what the product does and understand who it is for.

We reviewed how content is structured, whether it educates, and whether the design helps or gets in the way.

We examined whether calls to action feel natural and whether the site is ready to turn visitors into real leads.

Some glossy sites fell flat when it came to clarity or performance.
Some quieter sites impressed with sharp messaging and smooth journeys.
The score, not the brand name, is what mattered.

Now those scores are almost final and we are narrowing the field to the top 5.

The moment of truth for the finalists

From more than 500 submissions, only five websites will move into the final round.

Those five will be the ones that combine speed, clarity, UX, design and conversion in a way that feels effortless.

The ones that tell a strong story without wasting a second of the visitor’s time.

The ones that feel like real digital salespeople, not just brochures on a screen.

When those five are confirmed, they will be handed to the judges.

Meet the judges

The judging panel is made up of operators, strategists and creators who live and breathe modern B2B. Here is who will be reviewing the finalists.

Elena Verna — Lovable
Growth leader at Lovable with a long track record at companies like SurveyMonkey, Miro and more. She knows how product, marketing and growth come together and she cares deeply about clarity and impact.

Anthony Pierri — Fletch PMM
Co founder of Fletch PMM and known for his teardown work on B2B homepages. Anthony has a sharp eye for positioning and whether a website explains the product in a way buyers actually understand.

Tas Bober — The Scroll Lab
Creative strategist at The Scroll Lab. Tas focuses on story, tone and making B2B brands feel human instead of corporate. They will be looking closely at voice and how a website makes visitors feel.

Leah Tharin — Leah’s Productea
Product and growth operator who runs Leah’s Productea. Leah is obsessed with connecting product strategy to real user outcomes and will pay attention to whether a website supports that journey.

Obaid Durrani — Clay
Brand and content leader at Clay. Obaid has helped shape some of the most memorable B2B storytelling of the last few years and will be looking for honest, distinctive narratives.

Paweł Huryn — The Product Compass
Creator of The Product Compass. Paweł brings a product management lens and will look at structure, decision support and how well a website matches how users think.

David Costa Lima — B2B Insiders
Co founder of B2B Insiders. David works at the intersection of marketing, revenue and operations and will look for sites that support full funnel journeys, not just top of funnel awareness.

Aatir Abdul Rauf — vFairs
Marketing and growth leader at vFairs. Aatir knows what it takes to scale demand in B2B and will focus on whether a website is built to turn interest into opportunities.

Pierre Herubel — Content Path
Founder of Content Path and specialist in B2B content systems. Pierre cares about content architecture, thought leadership that actually helps and how information flows across a site.

Together they cover growth, product, UX, brand, messaging and content.
Exactly what you need to fairly judge a modern B2B website.

What it means to make the top 5

If your website becomes a finalist, it means it held its own against hundreds of peers.

It means your story is clear.
Your UX feels natural.
Your design supports the product instead of hiding it.
Your content is doing real work.
And your site is ready to capture demand when it shows up.

Finalists will receive a full Optise website scorecard along with public recognition on the B2B Website Awards site and across Optise channels. It is the kind of proof point that helps with sales, hiring and credibility instantly.

What happens next

We finalise the scores.
We choose the top 5 websites.
We send them to the judges.
They review, debate and score.
Then we announce the winners.

If you entered, keep an eye on your inbox.
If you did not, the finalists will be worth studying anyway. They will show where the bar is now set for B2B websites in 2025.

FAQ

1. How many websites entered the B2B Website Awards?
More than 500 B2B websites from around the world.

2. Have the finalists been chosen yet?
Not yet. We are in the final stage of scoring and selection.

3. Who are the judges?
Elena Verna (Lovable), Anthony Pierri (Fletch PMM), Tas Bober (The Scroll Lab), Leah Tharin (Leah’s Productea), Obaid Durrani (Clay), Paweł Huryn (The Product Compass), David Costa Lima (B2B Insiders), Aatir Abdul Rauf (vFairs) and Pierre Herubel (Content Path).

4. What makes these awards different from other website awards?
They focus on performance, clarity and conversion, not just visuals.

5. What do finalists receive?
A detailed Optise scorecard and public recognition as one of the top B2B websites in the world.

6. What does the winner receive?
The title of the world’s best B2B website in 2025 plus global visibility.

7. Is entry really free?
Yes. Any B2B company can submit a site without paying.

8. Can smaller companies compete with big brands?
Absolutely. Scoring is based on quality, not budget.

9. Will the awards run again next year?
Yes. The B2B Website Awards are planned as an annual event.

10. How can I see how my own website is performing?
You can get your free website insight inside Optise and see where you stand.