Announcing the B2B Website Awards Celebration Event on 12 Dec

TLDR

The B2B Website Awards Celebration Event takes place on the 12th of December at 3pm GMT. This is the official global announcement ceremony where we reveal the best B2B website on the planet.

More than 500 companies entered from every corner of the internet and after months of evaluation, deep scoring, expert judging and careful analysis, we are ready to crown the world champion.

The event takes attendees behind the scenes of the scoring process, shares insights from the judges, highlights the top five finalists and unveils the winner live.

A moment the B2B world has been waiting for

When we opened submissions for the first ever B2B Website Awards, we were overwhelmed by the response. More than 500 B2B companies submitted their websites, representing nearly every industry, every stage of growth and every corner of the digital world. It confirmed something we have believed for a long time. B2B teams care deeply about the craft of their websites. They want clarity, performance, speed, storytelling and user experience to matter again.

Over the past months we reviewed every single entry. We analysed performance, clarity, UX, messaging, structure, hierarchy, intent and the overall ability to support a modern B2B buyer. Each site went through the Optise scoring framework, which helped us evaluate quality in a fair and consistent way. Once the scoring was complete, our world class panel of judges reviewed the top contenders in detail.

Now that the work is done and the finalists are selected, it is time for the moment everyone has been waiting for. The official unveiling of the best B2B website in the world. This will take place on the 12th of December at 3pm GMT.

What makes this event special

B2B teams rarely get recognised for the work they put into their websites. There are awards for design, branding, advertising and creative campaigns, but almost nothing that celebrates the craft of building a high performing B2B website. These awards were created to change that. They shine a spotlight on the companies who take their websites seriously and treat them as modern revenue engines rather than digital brochures.

The celebration event is not simply an announcement. It is a behind the scenes look at how world class websites are built. It is a chance to understand how the judges made their decisions. It is an opportunity to learn what separates the good from the exceptional. And it is the moment where one website earns the title of best B2B website on the planet.

Meet the rock star panel of Judges

Elena Verna — Lovable
Growth leader at Lovable with a long track record at companies like SurveyMonkey, Miro and more. She knows how product, marketing and growth come together and she cares deeply about clarity and impact.

Anthony Pierri — Fletch PMM
Co founder of Fletch PMM and known for his teardown work on B2B homepages. Anthony has a sharp eye for positioning and whether a website explains the product in a way buyers actually understand.

Tas Bober — The Scroll Lab
Creative strategist at The Scroll Lab. Tas focuses on story, tone and making B2B brands feel human instead of corporate. They will be looking closely at voice and how a website makes visitors feel.

Leah Tharin — Leah’s Productea
Product and growth operator who runs Leah’s Productea. Leah is obsessed with connecting product strategy to real user outcomes and will pay attention to whether a website supports that journey.

Obaid Durrani — Clay
Brand and content leader at Clay. Obaid has helped shape some of the most memorable B2B storytelling of the last few years and will be looking for honest, distinctive narratives.

Paweł Huryn — The Product Compass
Creator of The Product Compass. Paweł brings a product management lens and will look at structure, decision support and how well a website matches how users think.

David Costa Lima — B2B Insiders
Co founder of B2B Insiders. David works at the intersection of marketing, revenue and operations and will look for sites that support full funnel journeys, not just top of funnel awareness.

Aatir Abdul Rauf — vFairs
Marketing and growth leader at vFairs. Aatir knows what it takes to scale demand in B2B and will focus on whether a website is built to turn interest into opportunities.

Pierre Herubel — Content Path
Founder of Content Path and specialist in B2B content systems. Pierre cares about content architecture, thought leadership that actually helps and how information flows across a site.

Together they cover growth, product, UX, brand, messaging and content.
Exactly what you need to fairly judge a modern B2B website.

What to expect during the event

The event is structured to give attendees a complete view of the process, from evaluation to final decision. It opens with a welcome and introduction, setting the stage for what has been one of the most ambitious B2B website evaluations ever conducted. From there we take the audience inside the judging process. You will see how the scoring works, what criteria matter most and how each submission was evaluated.

Our judges will then share their insights. They will highlight what impressed them, what trends they noticed across submissions and what B2B teams are doing well today. They will also talk about the common mistakes that held some websites back and the details that helped finalists stand out.

This leads into the spotlight on the top five finalists. These websites represent the highest standard of B2B craft in clarity, UX, storytelling, content, performance and conversion. Each finalist earned their place through a combination of strong execution and strategic depth.

Finally we arrive at the moment everyone is here for. The unveiling of the best B2B website in the world, taking place live on the 12th of December at 3pm GMT.

What the winner receives

The company awarded Best B2B Website in the World will receive more than a title. They will earn unlimited bragging rights for leading the new standard of B2B excellence. They will also receive one thousand credits from our friends at Lovable and a six month free subscription to Optise so their website can continue improving with AI powered analytics and insights.

Why this event matters for the B2B community

This event is a celebration of craft and a reminder that B2B websites deserve the same level of attention and respect as the best consumer experiences. It marks a shift in how companies think about their digital presence. A high performing website is no longer optional. It is the front door to every B2B brand, the first impression for every buyer and the most scalable salesperson a company will ever have.

By recognising the companies who do this well, the awards raise the standard for the entire industry. They help teams understand what great looks like and give marketers, designers and product teams a clear example of what is possible when a website is built with intention.

Conclusion

The B2B Website Awards Celebration Event is the final chapter of an incredible journey. Hundreds of companies submitted their websites, dozens of experts reviewed and refined the evaluation process and now the world is about to see which website stands above the rest. This is more than an award. It is a celebration of modern B2B excellence and the companies who are shaping the future of digital experiences. Join us live on the 12th of December at 3pm GMT for the official announcement.

If you want to understand how your website performs against the standards used in these awards, get your free website insight inside Optise.

FAQ

1. When is the B2B Website Awards Celebration Event
The event takes place on the 12th of December at 3pm GMT.

2. What is the event
It is the official global ceremony where we reveal the best B2B website in the world.

3. How many companies entered the awards
More than 500 B2B websites were submitted from around the world.

4. What happens during the event
You will see the judging process, hear from the judges, learn about the top five finalists and witness the live announcement of the winner.

5. What does the winner receive
Unlimited bragging rights, one thousand Lovable credits and a six month free subscription to Optise.

6. Why does this event matter
It recognises excellence and raises the standard for the entire B2B industry.

7. Will the event be recorded
Yes. Attendees will receive access to the recording afterward.

8. How can I attend
Registration details are shared through the awards website and Optise channels.

9. Who are the judges
A panel of respected leaders in product, growth, UX, content and marketing.

10. Will the awards return next year
Yes. The B2B Website Awards will continue as an annual global celebration.