Ómar Thor ÓmarssonJoin us for the Optise 1.0 launch event in Reykjavik
We are unveiling Optise 1.0 at Gróska, the same showcase we are taking to the TechCrunch Disrupt stage in San Francisco. Then we celebrate properly.

TLDR
Optise 1.0 is here, so we are throwing a launch party. Before we fly to San Francisco to compete in Battlefield 200 at TechCrunch Disrupt, we are giving our customers and our community the first look at Gróska in Reykjavik. Same showcase, same demo, just a few weeks earlier and a lot closer to home. Come along.
What is happening
Optise 1.0 is ready. Rather than quietly shipping it, we are putting it on a stage in front of the people who got us here.
At Gróska in Reykjavik, the team will unveil Optise 1.0 and walk through exactly what we are presenting at TechCrunch Disrupt. Nothing held back for later. You see the full thing first.
Then the laptops close and we celebrate. You are invited to both halves.
Why now
TechCrunch selected Optise as one of the most promising startups in the world, and we are competing in Battlefield 200 at TechCrunch Disrupt in San Francisco in October. No Icelandic company has been selected in the competition's 20 year history. We are the first.
That is the room we are walking into. This event is our dress rehearsal, and we would rather run it in front of the people who have backed us from the start.
What you will see
- Optise 1.0, unveiled in full.
- The live demo we are taking to San Francisco, start to finish.
- What a self-improving B2B website actually looks like running: found on search and AI engines, improving every week, selling while you focus on everything else.
- The team, and plenty of time to ask us anything.
The details
- What: Optise 1.0 launch event and party
- Where: Gróska, Reykjavik
- Who: Optise customers, partners, and the wider community. If you care about B2B websites, you are welcome.
- Cost: Free, but please register so we know how many are coming.

FAQ
What is the Optise launch event?
An evening at Gróska in Reykjavik where we unveil Optise 1.0 and present the same showcase we are taking to TechCrunch Disrupt in San Francisco, followed by a party.
Where and when is it?
At Gróska in Reykjavik, shortly before we fly out to TechCrunch Disrupt in October.
Who can attend?
Customers, partners, and anyone in the community interested in B2B websites. Registration is free.
What is Optise 1.0?
The latest version of the Optise self-improving B2B website platform, which builds, manages, and continuously improves your website while you approve what goes live.
What is the TechCrunch connection?
TechCrunch selected Optise as one of the most promising startups in the world. We are competing in Battlefield 200 at TechCrunch Disrupt in San Francisco, the first Icelandic company selected in the competition's 20 year history.
Do I need to be an Optise customer to come?
No. Everyone is welcome.

Ómar Thor Ómarsson
CEO & Co-founder