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How Can I See What People Do on My Website?
Understand what visitors really do so you can improve what matters
Created by:
Ómar Thor
Posted on:
March 8, 2025
TLDR
If you want to improve your website, you need to understand how people use it. Behaviour analytics shows how visitors scroll, click, and navigate so you can spot what works and what does not. With Optise, you can see patterns in real time and make data-driven improvements that boost engagement and conversions.
Smart Summary (At a glance)
Watching user behaviour reveals what drives engagement and drop-offs
Heatmaps and session replays show how visitors interact with your content
Journey analysis highlights where users get stuck or leave
AI analytics from Optise turns complex data into clear recommendations
Why behaviour analytics matters
Most marketers know how many people visit their site but not what those visitors actually do.
Understanding behaviour gives you context. You can see what captures attention, what confuses users, and where they leave.
When you know how people experience your site, you can remove friction and make it easier for them to convert.
1. Watch how people navigate your pages
Visitors reveal a lot through their actions. Do they scroll far enough to see your call to action? Do they click through to the next step or drop off halfway?
What to look for
Areas where people pause or hover
Buttons and links that get the most clicks
Content sections that users ignore
These patterns help you understand what is working and what needs attention.
2. Use heatmaps to visualise attention
Heatmaps translate behaviour into colour.
Red and orange areas show high engagement, while cooler colours highlight sections that get less attention.
Insights you can gain
Whether your calls to action are seen or missed
If users are scrolling far enough to reach important content
Which images or sections draw the most attention
If key content is consistently missed, it might be placed too low or surrounded by distractions.
3. Replay real user sessions
Session replays show exactly how visitors experience your site. You can watch them scroll, click, and navigate like you are standing over their shoulder.
Why this helps
You see usability problems you would never catch in reports
You understand how different users behave on mobile versus desktop
You identify moments of confusion, frustration, or hesitation
Optise captures anonymised interactions safely and automatically so you can understand your audience without invading privacy.
4. Map user journeys from start to finish
A user journey map shows every step visitors take before they convert or leave. It helps you see which paths are smooth and which ones lose traffic.
What to analyse
Common drop-off points
Loops where users get stuck or repeat actions
High-performing paths that lead to conversions
Once you know these, you can refine navigation, simplify steps, and strengthen the journey to conversion.
5. Find the pages that cause frustration
Every website has pages that quietly lose conversions. Behaviour analytics shows where users hesitate, scroll rapidly, or abandon forms.
Common red flags
Sudden exits on pricing or demo pages
High bounce rates on landing pages
Excessive clicking or scrolling on mobile devices
Optise automatically detects these moments and alerts you so you can fix issues before they impact results.
6. Turn insights into improvements
Watching behaviour is only useful if you act on it.
Optise goes beyond observation by highlighting what to do next.
It can help you
Identify which sections to redesign or rewrite
Highlight CTAs that need better placement
Recommend layout changes that increase conversions
Optise POV
Seeing how visitors behave is like hearing what they are thinking.
Optise translates that behaviour into clear steps for improvement.
— Ómar, CEO
7. Make behaviour analysis part of your routine
Behaviour analytics should not be a one-time review. The best B2B teams monitor it continuously.
Repeat this cycle
Observe how users interact
Identify patterns and pain points
Make improvements
Measure results
Repeat monthly
Continuous observation leads to continuous optimisation.
Conclusion
Seeing what people do on your website is the fastest way to understand what is working and what is not.
When you know how visitors behave, you can design experiences that feel natural, intuitive, and focused on results.
Optise helps you see those behaviours clearly and act on them instantly.
Get your free website insight and see exactly how visitors interact with your site today.
FAQ
1. How can I see what people do on my website?
Use behaviour analytics to visualise clicks, scrolls, and navigation patterns.
2. What are heatmaps?
Heatmaps show where users click or spend time, revealing engagement levels.
3. What is session replay?
Session replay lets you watch anonymised recordings of real user visits to spot friction or confusion.
4. Can I track how people move through my site?
Yes. Journey mapping shows every step users take before converting or leaving.
5. How do I know if my pages are confusing?
Look for high exit rates, rapid scrolling, or repeated clicking in one area.
6. Can AI help with behaviour analysis?
Yes. AI analytics from Optise identifies key issues automatically and recommends actions.
7. Is it safe to record user sessions?
Yes. Optise anonymises all data and never stores personal information.
8. How often should I review user behaviour?
Monthly reviews are ideal, with deeper analysis each quarter.
9. What is the benefit of continuous monitoring?
Regular tracking lets you spot changes early and maintain steady conversion growth.
10. How do I start understanding my visitors better?
Get your free website insight from Optise to see how people really use your site.
