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Website

analytics

that

finally

make

sense

You’re a B2B marketer, not a data scientist. With Optise, it’s simple to understand your website and what actions to take to sell more.

No learning curve! Try for free in minutes

Trusted by B2B companies like:

Product

Resources

About us

Get Started

Website

analytics

that

finally

make

sense

You’re a B2B marketer, not a data scientist. With Optise, it’s simple to understand your website and what actions to take to sell more.

No learning curve! Try for free in minutes

Trusted by B2B companies like:

Website

analytics

that

finally

make

sense

You’re a B2B marketer, not a data scientist. With Optise, it’s simple to understand your website and what actions to take to sell more.

No learning curve! Try for free in minutes

Trusted by B2B companies like:

Website

analytics

that

finally

make

sense

You’re a B2B marketer, not a data scientist. With Optise, it’s simple to understand your website and what actions to take to sell more.

No learning curve! Try for free in minutes

Trusted by B2B companies like:

You want insights

Google Analytics gives you a headache.

You’re blasted with a firehose of data, charts, and jargon.

You have to play detective just to see if your website's working.

When leadership asks about bounce rate, your mouth goes dry.

Meet

Optise:

Yes,

you

can

get

powerful

website

analytics

—

without

the

migraines

Overworked B2B marketers drowning in data love Optise

Overworked B2B marketers
drowning in data love Optise

"Optise is a game changer for me as a Marketer when optimizing our website"

Stefanía Berndsen
CCO, Aftra

"As a CMO, I'm
thrilled about the potential of this
AI-driven advisor"

Kristján Einarsson
CMO, Treble

"I finally see a tool that’s truly easy to use, looks beautiful, and tells you what’s happening"

Birgir Birgisson
CEO, Revera

"I finally see a tool that’s truly easy to use, looks nice, and tells you what’s happening"

Birgir Birgisson
CEO, Revera

"Finally, here’s a tool that makes it easy to understand and
optimize it all"

Arnar Gísli Hinriksson
Managing Partner, Digido

As featured in

Get a score for every stage of the buyer’s journey.

From people finding you on Google, ChatGPT, and social, to building trust and excitement, to getting them to click your buttons and take action.

Deep dive into the metrics and
get the full story.

Deep dive into the metrics and get the full story.

Optise lets you set goals and measure progress in a simple dashboard that shows leadership you’re not spending the day blowing up balloons.

Get a feed of prioritized actions in plain English.

Optise delivers recommendations to fix issues or capitalize on opportunities. Know what actions to take to make the website awesome and sell more

Optise delivers recommendations to fix issues or capitalize on opportunities. Know what actions to take to make the website awesome and sell more.

Collaborate and complete actions with your team.

Assign specific tasks to yourself or the rest of your team, then make sure these actions are completed without losing context.

Check out the Product

"As a CMO, I'm thrilled about the potential of this AI-driven advisor. It’s going to be incredibly helpful for me to optimize our website for lead generation."

Kristján Einarsson

Chief Marketing Officer

"As a CMO, I'm thrilled about the potential of this AI-driven advisor. It’s going to be incredibly helpful for me to optimize our website for lead generation."

Kristján Einarsson

Chief Marketing Officer

"As a CMO, I'm thrilled about the potential of this AI-driven advisor. It’s going to be incredibly helpful for me to optimize our website for lead generation."

Kristján Einarsson

Chief Marketing Officer

Quick

quiz

Is Optise right for

you?

Perfect if…

You weren’t top of your class in data science.

Perfect if…

You weren’t top of your class in data science.

Perfect if…

You weren’t top of your class in data science.

Perfect if…

You’re not the Sherlock Holmes of website analytics.

Perfect if…

You’re not the Sherlock Holmes of website analytics.

Perfect if…

You’re not the Sherlock Holmes of website analytics.

Perfect if…

You’re busy as hell and need website analytics to be easy.

Perfect if…

You’re busy as hell and need website analytics to be easy.

Perfect if…

You’re busy as hell and need website analytics to be easy.

Perfect if…

You want a personal website guru that just tells you what to do.

Perfect if…

You want a personal website guru that just tells you what to do.

Perfect if…

You want a personal website guru that just tells you what to do.

Not ideal if…

You graduated with honors in Big Data.

Not ideal if…

You graduated with honors in Big Data.

Not ideal if…

You graduated with honors in Big Data.

Not ideal if…

You’ve dreamed of being a detective since that your first escape room experience.

Not ideal if…

You’ve dreamed of being a detective since that your first escape room experience.

Not ideal if…

You’ve dreamed of being a detective since that your first escape room experience.

Not ideal if…

You have all the time in the world to learn a new field.

Not ideal if…

You have all the time in the world to learn a new field.

Not ideal if…

You have all the time in the world to learn a new field.

Not ideal if…

You’ve got all the answers you need.

Not ideal if…

You’ve got all the answers you need.

Not ideal if…

You’ve got all the answers you need.

Here’s

how

we

make

website

analytics

guide your website

Lifeless Data

Google Analytics

Technical Analysis

SEO Data

Website Scanning

Social Media

Campaign Managers

More!

The Insights Engine

Insights

engine

+100 years of human website experience & best practices Supercharged by Al

Actionable Insights

Issues

Opportunities

Highlights

Learning

Fun Facts

News

We work backstage. You steal the show.

resources

for

the

non-analyst

From optimization to design to content, we share the good stuff — so you can skip the trial and error.

9 Sept 2025

Google Analytics is failing B2B Marketers in 2025

Here's what to do instead

Alt text: Dashboard showing site performance metrics for the last 30 days. Discovery score: 54 with 571 visitors (needs improvement). Engagement score: 32 with 39% engagement rate (needs improvement, up 60%). Conversion score: 60 with 17 leads (showing promise). Headline: “Victory lap time – your site’s performance is stellar!”

3 Sept 2025

Old school Website Analytics vs. AI Website Analytics.

What’s the diff?

(AEO graphic) An illustration of a Google search results page with a large magnifying glass zooming in on the red letters “AEO?” over a coral background.

13 Aug 2025

How to Rank #1 in AI Search Engines

How to get your B2B website ranked as the top answer in AI search engines like ChatGPT, Google AI Overviews and Perplexity

9 Sept 2025

Google Analytics is failing B2B Marketers in 2025

Here's what to do instead

3 Sept 2025

Old school Website Analytics vs. AI Website Analytics.

What’s the diff?

See the good stuff

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Frequently asked questions

What exactly is Optise?

Optise is your website’s smart assistant – it digs deep to find anything that needs fixing on your website and to uncover hidden opportunities that you might never have noticed, helping create a website that visitors love and generates leads & revenue for your business.

What exactly is Optise?

How does it work?

Optise pulls data from various sources to get a complete picture of your website’s health. By merging this information, it delivers easy-to-follow insights & recommendations that help you take action.

How does it work?

What are insights?

Insights are the actionable recommendations we generate from your website data. They come in many flavors – such as opportunities, issues, highlights, learnings, and more – so you always know exactly where to focus your efforts.

What are insights?

What kind of insights do I get?

Expect a friendly nudge that tells you, “Hey, your site could be even better!” We offer tips on speeding things up, boosting user engagement, and making your pages more conversion-friendly.

What kind of insights do I get?

Expect a friendly nudge that tells you, “Hey, your site could be even better!” We offer tips on speeding things up, boosting user engagement, and making your pages more conversion-friendly.

What kind of insights do I get?

Expect a friendly nudge that tells you, “Hey, your site could be even better!” We offer tips on speeding things up, boosting user engagement, and making your pages more conversion-friendly.

How is Optise different from your average analytics tool?

While others bombard you with endless charts and confusing numbers, we keep it light and fun – giving you bite-sized insights that you can actually use without a PhD in data.

How is Optise different from your average analytics tool?

While others bombard you with endless charts and confusing numbers, we keep it light and fun – giving you bite-sized insights that you can actually use without a PhD in data.

How is Optise different from your average analytics tool?

While others bombard you with endless charts and confusing numbers, we keep it light and fun – giving you bite-sized insights that you can actually use without a PhD in data.

Will I still able to see my metrics and dashboards?

Yes – you’ll still have access to all the essential data, though it won’t be in the same traditional dashboard format. Instead, we present your metrics in a fresh, simplified way that makes them easier to understand and act on.

Will I still able to see my metrics and dashboards?

Who should use Optise?

If you’re a B2B SaaS founder or marketer tired of wrestling with complicated analytics, Optise is your go-to buddy for turning data into simple, smart actions.

Who should use Optise?

If you’re a B2B SaaS founder or marketer tired of wrestling with complicated analytics, Optise is your go-to buddy for turning data into simple, smart actions.

Who should use Optise?

If you’re a B2B SaaS founder or marketer tired of wrestling with complicated analytics, Optise is your go-to buddy for turning data into simple, smart actions.