Powered by AI
Website
analytics
that
finally
make
sense
You’re a B2B marketer, not a data scientist. With Optise, it’s easy to understand your website and know exactly what actions to take to sell more.
Trusted by B2B companies like:
Powered by AI
Website
analytics
that
finally
make
sense
You’re a B2B marketer, not a data scientist. With Optise, it’s easy to understand your website and know exactly what actions to take to sell more.
Trusted by B2B companies like:
Powered by AI
Website
analytics
that
finally
make
sense
You’re a B2B marketer, not a data scientist. With Optise, it’s easy to understand your website and know exactly what actions to take to sell more.
Trusted by B2B companies like:
Powered by AI
Website
analytics
that
finally
make
sense
You’re a B2B marketer, not a data scientist. With Optise, it’s easy to understand your website and know exactly what actions to take to sell more.
Trusted by B2B companies like:
You want insights
Google Analytics gives you a headache.
You’re blasted with a firehose of data, charts, and jargon.
You have to play detective just to see if your website's working.
When leadership asks about bounce rate, your mouth goes dry.
Meet
Optise:
Yes,
you
can
get
powerful
website
analytics
—
without
the
migraines
Discovery
See if you are ranking
on ChatGPT, Google
and Social Media
See if you are ranking
on ChatGPT, Google
and Social Media
Engagement
See if your content
is building
trust and excitement
See if your
content is building
trust and excitement
Conversions
See if you are website is turning visitors into leads and customers
See if you are website is
turning visitors into
leads and customers
Overworked B2B marketers drowning in data love Optise
Overworked B2B marketers
drowning in data love Optise
"Optise is a game changer for me as a Marketer when optimizing our website"
Stefanía Berndsen
CCO, Aftra
"As a CMO, I'm
thrilled about the potential of this
AI-driven advisor"
Kristján Einarsson
CMO, Treble
"I finally see a tool that’s truly easy to use, looks beautiful, and tells you what’s happening"
Birgir Birgisson
CEO, Revera
"I finally see a tool that’s truly easy to use, looks nice, and tells you what’s happening"
Birgir Birgisson
CEO, Revera
"Finally, here’s a tool that makes it easy to understand and
optimize it all"
Arnar Gísli Hinriksson
Managing Partner, Digido
As featured in
Get a score for every stage of the buyer’s journey.
From people finding you on Google, ChatGPT, and social, to building trust and excitement, to getting them to click your buttons and take action.
Deep dive into the metrics and
get the full story.
Deep dive into the metrics and get the full story.
No more confusion. Optise translates your analytics into clear, human language so everyone knows exactly what's happening on your website.
Get a feed of prioritized actions in plain English.
Optise delivers recommendations to fix issues or capitalize on opportunities. Know what actions to take to make the website awesome and sell more
Optise delivers recommendations to fix issues or capitalize on opportunities. Know what actions to take to make the website awesome and sell more.
Collaborate and complete actions with your team.
Assign specific tasks to yourself or the rest of your team, then make sure these actions are completed without losing context.
"As a CMO, I'm thrilled about the potential of this AI-driven advisor. It’s going to be incredibly helpful for me to optimize our website for lead generation."
Kristján Einarsson
Chief Marketing Officer
"As a CMO, I'm thrilled about the potential of this AI-driven advisor. It’s going to be incredibly helpful for me to optimize our website for lead generation."
Kristján Einarsson
Chief Marketing Officer
"As a CMO, I'm thrilled about the potential of this AI-driven advisor. It’s going to be incredibly helpful for me to optimize our website for lead generation."
Kristján Einarsson
Chief Marketing Officer
Quick
quiz
Is Optise right for
you?
Perfect if…
You weren’t top of your class in data science.
Perfect if…
You weren’t top of your class in data science.
Perfect if…
You weren’t top of your class in data science.
Perfect if…
You’re not the Sherlock Holmes of website analytics.
Perfect if…
You’re not the Sherlock Holmes of website analytics.
Perfect if…
You’re not the Sherlock Holmes of website analytics.
Perfect if…
You’re busy as hell and need website analytics to be easy.
Perfect if…
You’re busy as hell and need website analytics to be easy.
Perfect if…
You’re busy as hell and need website analytics to be easy.
Perfect if…
You want a personal website guru that just tells you what to do.
Perfect if…
You want a personal website guru that just tells you what to do.
Perfect if…
You want a personal website guru that just tells you what to do.
Not ideal if…
You graduated with honors in Big Data.
Not ideal if…
You graduated with honors in Big Data.
Not ideal if…
You graduated with honors in Big Data.
Not ideal if…
You’ve dreamed of being a detective since that your first escape room experience.
Not ideal if…
You’ve dreamed of being a detective since that your first escape room experience.
Not ideal if…
You’ve dreamed of being a detective since that your first escape room experience.
Not ideal if…
You have all the time in the world to learn a new field.
Not ideal if…
You have all the time in the world to learn a new field.
Not ideal if…
You have all the time in the world to learn a new field.
Not ideal if…
You’ve got all the answers you need.
Not ideal if…
You’ve got all the answers you need.
Not ideal if…
You’ve got all the answers you need.
Here’s
how
we
make
website
analytics
guide your website
Lifeless Data
Lifeless Data
Google Analytics
Technical Analysis
SEO & AEO Data
Website Scanning
Social Media
Campaign Managers
More!
The Insights Engine
The Insights Engine
The Insights Engine
Insights
Insights
Insights
engine
engine
engine
+100 years of human website experience & best practices Supercharged by Al
+100 years of human website experience & best practices Supercharged by Al
+100 years of human website experience & best practices Supercharged by Al
Actionable Insights
Actionable Insights
Issues
Opportunities
Highlights
Learning
Fun Facts
News
We work backstage. You steal the show.
More
resources
for
the
non-analyst
From optimization to design to content, we share the good stuff — so you can skip the trial and error.
30 Nov 2025
Announcing the B2B Website Awards Celebration Event on 12 Dec
The global moment where we reveal the best B2B website in the world
29 Nov 2025
How to use website analytics to generate better B2B content ideas
Why your website already knows what content you should create next
28 Nov 2025
How to create high performing B2B content fast
Why modern B2B teams can finally create great content without the time, cost or confusion
Get the B2B scoop
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Frequently asked questions
What exactly is Optise?
Optise is your website’s smart assistant – it digs deep to find anything that needs fixing on your website and to uncover hidden opportunities that you might never have noticed, helping create a website that visitors love and generates leads & revenue for your business.
What exactly is Optise?
Optise is your website’s smart assistant – it digs deep to find anything that needs fixing on your website and to uncover hidden opportunities that you might never have noticed, helping create a website that visitors love and generates leads & revenue for your business.
What exactly is Optise?
Optise is your website’s smart assistant – it digs deep to find anything that needs fixing on your website and to uncover hidden opportunities that you might never have noticed, helping create a website that visitors love and generates leads & revenue for your business.
How does it work?
Optise pulls data from various sources to get a complete picture of your website’s health. By merging this information, it delivers easy-to-follow insights & recommendations that help you take action.
How does it work?
Optise pulls data from various sources to get a complete picture of your website’s health. By merging this information, it delivers easy-to-follow insights & recommendations that help you take action.
How does it work?
Optise pulls data from various sources to get a complete picture of your website’s health. By merging this information, it delivers easy-to-follow insights & recommendations that help you take action.
What are insights?
Insights are the actionable recommendations we generate from your website data. They come in many flavors – such as opportunities, issues, highlights, learnings, and more – so you always know exactly where to focus your efforts.
What are insights?
Insights are the actionable recommendations we generate from your website data. They come in many flavors – such as opportunities, issues, highlights, learnings, and more – so you always know exactly where to focus your efforts.
What are insights?
Insights are the actionable recommendations we generate from your website data. They come in many flavors – such as opportunities, issues, highlights, learnings, and more – so you always know exactly where to focus your efforts.
What kind of insights do I get?
Expect a friendly nudge that tells you, “Hey, your site could be even better!” We offer tips on speeding things up, boosting user engagement, and making your pages more conversion-friendly.
What kind of insights do I get?
Expect a friendly nudge that tells you, “Hey, your site could be even better!” We offer tips on speeding things up, boosting user engagement, and making your pages more conversion-friendly.
What kind of insights do I get?
Expect a friendly nudge that tells you, “Hey, your site could be even better!” We offer tips on speeding things up, boosting user engagement, and making your pages more conversion-friendly.
How is Optise different from your average analytics tool?
While others bombard you with endless charts and confusing numbers, we keep it light and fun – giving you bite-sized insights that you can actually use without a PhD in data.
How is Optise different from your average analytics tool?
While others bombard you with endless charts and confusing numbers, we keep it light and fun – giving you bite-sized insights that you can actually use without a PhD in data.
How is Optise different from your average analytics tool?
While others bombard you with endless charts and confusing numbers, we keep it light and fun – giving you bite-sized insights that you can actually use without a PhD in data.
Will I still able to see my metrics and dashboards?
Yes – you’ll still have access to all the essential data, though it won’t be in the same traditional dashboard format. Instead, we present your metrics in a fresh, simplified way that makes them easier to understand and act on.
Will I still able to see my metrics and dashboards?
Yes – you’ll still have access to all the essential data, though it won’t be in the same traditional dashboard format. Instead, we present your metrics in a fresh, simplified way that makes them easier to understand and act on.
Will I still able to see my metrics and dashboards?
Yes – you’ll still have access to all the essential data, though it won’t be in the same traditional dashboard format. Instead, we present your metrics in a fresh, simplified way that makes them easier to understand and act on.
Who should use Optise?
If you’re a B2B SaaS founder or marketer tired of wrestling with complicated analytics, Optise is your go-to buddy for turning data into simple, smart actions.
Who should use Optise?
If you’re a B2B SaaS founder or marketer tired of wrestling with complicated analytics, Optise is your go-to buddy for turning data into simple, smart actions.
Who should use Optise?
If you’re a B2B SaaS founder or marketer tired of wrestling with complicated analytics, Optise is your go-to buddy for turning data into simple, smart actions.
When
you
need
a
beautiful
website
that
just
works
©
2025
Optise. All rights reserved
©
2025
Optise. All rights reserved
©
2025
Optise. All rights reserved