Leave your web agency. There's no brief to write.
Moving your website from an agency to Optise is the first website change in years that won't need a brief, a scope, or a timeline meeting. Optise rebuilds the site from what's live, you approve everything, and then it improves weekly, for a fraction of the retainer, with no queue in between.
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The conversation you've been putting off
It's rarely one big failure. It's the drip: 7 to 10 business days for an edit that takes 20 minutes, the pitch team you never saw again, invoices for every change, and a retainer that keeps the site alive without ever making it measurably better. Delivery disappointment is now the number one reason clients leave agencies (Setup's 2025 survey), and 40% plan to switch within six months.
And still you hesitate, because the alternative always looked like doing it yourself or finding another agency. There's a third option now, and it doesn't require firing anyone before you've seen it work.
What the switch actually involves (for you: approving)
No handover project.
Optise rebuilds your website from what's live. You don't need your agency's files, their cooperation, or an exit meeting before you start: begin free, see the new site take shape, then decide.
Ownership comes home.
The new website is yours to change anytime in a visual editor, and every weekly improvement is yours to approve. No account manager between you and your own website, ever again.
Rankings protected, decay reversed.
Full redirects and content parity in the move. Then the self-improving website does what the retainer never did: makes the site measurably better, every week, with the numbers to show it.
The self-improving websiteWhat replaces the retainer
The $500 to $10,000 a month becomes one subscription at a fraction of it, and the deliverable changes from "maintained" to "improving." When the current retainer period ends, the renewal conversation becomes very short.
Frequently asked questions
No. Optise rebuilds from your live website, so you don't depend on handover files or goodwill. Most companies start the switch quietly, review the new site, and only then have the retainer conversation, from a position of already having something better.
No, and many companies don't: keep them for brand, campaigns, and creative, where good agencies shine. What moves to Optise is the job the retainer was quietly failing at, running and improving the website, so the work you keep paying them for is the work they're great at.
Nobody, that's the upgrade. Change it yourself in the visual editor in minutes, or approve the improvement Optise has usually already queued. The 7-to-10-day wait for a headline edit ends the day you switch.
It's swapping a queue for a platform. An agency's attention is divided across clients and billed by scope; Optise improves your website continuously as the product, with you holding approval on every change. You're not a project in a queue anymore. You're the only site the system is improving when it's improving yours.
The rebuild carries over your content, brand, and what works, whatever it was built on. Custom features get reviewed in the process; you approve everything before go-live, and your current site stays up until you do.
No briefs. No tickets. No waiting on anyone. Ever.
Free to start. No credit card. Try in minutes.