Ankeri increased inbound leads 70% with a website that improves itself
Why a maritime software company stopped losing the website to "more urgent" work and boosted organic traffic 146%.
Helgi Benediktsson, Chief Product Officer at Ankeri, on moving their website to Optise.
The customer
At a glance
| Customer | Ankeri |
|---|---|
| Industry | Maritime software (B2B SaaS) |
| Headquarters | Iceland |
| Team | Product-led team, story told by Helgi Benediktsson, Chief Product Officer |
| Website | ankeri.net |
increase in inbound leads since switching to Optise
increase in organic traffic since switching to Optise
engines now rank Ankeri, a channel they couldn't crack alone
The problem: the website was okay. That was the problem.
Ankeri makes software for maritime shipping companies. Instead of dealing with dozens of spreadsheets, their customers run everything in a single platform.
Their website wasn't broken. It was worse than that. It was fine.
Our website was okay, and that was the problem. It did the job, but we wanted more traffic and leads. It was too much about the product, but we wanted to highlight the value proposition.
Helgi Benediktsson, Chief Product Officer at Ankeri
And because updating it was slow, it rarely happened.
We tried to work on it internally, but it always lost out to something that seemed more urgent.
That is how good websites go stale. Not through one big failure, but through months of "not right now." The company keeps moving, the website stands still, and the gap costs leads, credibility, and deals you never knew you lost.
What changed: a one-stop shop for the website
Ankeri wanted one place where the website gets improved, not another tool to manage.
What we really needed was a one-stop shop for improving our website. So we decided to work with Optise. They are the real experts and really good to work with. And the platform is super impressive. It gives me full control of my own website. And it's really easy to update.
Optise continuously improves the website, and Helgi stays in control. And when he wants something done, he doesn't write a brief or open a ticket. He presses a button.
If I can't figure something out, I just press this magic button. Request change, and they just make it happen.
A whole new page? He writes in what he wants, maybe attaches an example, and it's usually ready within an hour.
And I can just focus on everything else I need to do.
The results: 70% more inbound leads, 146% more organic traffic
The numbers speak for themselves. Inbound leads up 70%. Organic traffic up 146%.
For our sector, those numbers are really impressive. We even started ranking on the AI engines. We had no idea how to do it ourselves.
But the biggest win isn't a number.
What I value the most: the website isn't our problem anymore. The team and the Optise platform keep it going. And now the website works for us, instead of the other way around.
“The website isn't our problem anymore. The team and the Optise platform keep it going. And now the website works for us, instead of the other way around.”
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Your website, always improving. You approve every move or let it run.