Kaldvík increased inbound leads 315% with a website that improves itself
Why an Icelandic salmon producer swapped expensive agencies and expert-only tools for one platform that improves the website for them.
Hrafn Hjartarson, Head of Marketing at Kaldvík, on handing the website to Optise.
The customer
At a glance
| Customer | Kaldvík hf. |
|---|---|
| Industry | Salmon farming |
| Headquarters | Iceland |
| Team | Small marketing team, led by Hrafn Hjartarson, Head of Marketing |
| Website | kaldvik.is |
increase in inbound leads since switching to Optise
increase in organic traffic since switching to Optise
improvements shipped with a simple approval flow
The problem: a business-critical website nobody had time for
Kaldvík farms salmon in the East Fjords of Iceland and sells to customers around the world. For a company like that, the website is the first impression. It has to build trust with international buyers and bring in leads.
But nobody had time to run it.
I had this classic problem of never having time to update it or optimise it.
Hrafn Hjartarson, Head of Marketing at Kaldvík
He tried the usual options. Agencies were expensive. The tools all assumed he was a website expert.
I tried working with agencies, but they're expensive. I also tried all of the tools, but they all kind of assumed I was a website expert. I didn't go to website school.
That is the trap most small B2B marketing teams know well. The website matters, but improving it is full-time work nobody has time for. So the website stands still while the business moves on. And that gap costs leads, credibility, and deals you never knew you lost.
What changed: a website that improves itself
Then Hrafn heard about Optise, the self-driving B2B website platform.
I was a little bit skeptical at first. A website that improves itself? It sounds a little bit too marketing-y. But it actually works.
Optise looks at the website, figures out what to improve, and ships the improvements. The copy. The design. The technical side. Getting found on Google and on AI engines. Every part of the website Hrafn didn't have time for.
He stays in control without doing the work. Optise sends him what to improve next, and he approves it.
It sends me what to improve next, and I usually just approve it.
The built-in analytics show him how it's all going. What's working, how the traffic looks, and where the leads are coming from. No guesswork, no separate tools.
The results: 315% more inbound leads, 250% more organic traffic
Then the numbers started coming in. Inbound leads up 315.4%. Organic traffic up 250%.
Since we switched over to Optise, organic traffic is up 250%. And we're getting more leads than ever. It's pretty good.
And the website keeps compounding. Every week it works better, looks better, and reads better. People find Kaldvík and want to talk to them.
Kaldvík's website now does what a B2B website should do. It gets found, builds trust with buyers around the world, and turns visitors into conversations. And it keeps improving, week after week, while Hrafn runs marketing instead of running the website.
“The whole website keeps getting better every week. It works better, looks better, it reads better. People are finding us and want to talk to us. It's driving sales for us, and that's all I ever wanted.”
Get the highest-performing website your company has ever had
Optise is the self-driving B2B website platform. We build, manage, and continuously improve your website to drive more traffic, more leads, and more customers. No developers, no agencies, no waiting.
Your website, always improving. You approve every move or let it run.