Everything the agency did. Every week. One price.
Optise does the website work agencies bill for, continuously: new pages, better copy, technical fixes, search and AI visibility, analytics. No briefs, no queues, no change orders, for a fraction of a typical retainer. Kaldvík grew inbound leads 315% this way, without hiring an agency.
No credit card · Try in minutes
What the retainer actually buys
Add up a year with a good agency: a $500 to $10,000 monthly retainer that mostly covers upkeep, 7 to 10 business days per small change (Tuesday, 2026), a change order for everything beyond scope, and, on the industry's own numbers, a website that still decays toward the next $32,000-to-$48,000 rebuild. Delivery disappointment is now the number one reason clients leave (Setup's 2025 survey).
None of this makes agencies bad. It makes the model wrong for the job: websites need improving weekly, and the agency model sells work in projects and hours.
What you get instead
What replaces it
The work, without the workflow.
Optise is the self-improving website platform: it measures your site, decides what to improve, and ships the changes every week. The brief, the ticket, and the waiting are gone because there's no queue to wait in.
The self-improving websiteThe specialist stack, built in.
SEO, AI-search visibility, conversion improvement, analytics: the things agencies sell as separate retainers are how the platform works, for every customer.
Your final say, on everything.
Every change is visible before it ships: approve, adjust, or do it yourself in the visual editor. You keep the control you had over the agency, minus the invoice per exercise of it.
A fraction of the cost, with receipts.
One subscription replaces the retainer, and the plain-language analytics show what improved, so the value conversation never depends on a monthly slide deck again.
average increase in organic traffic
average increase in inbound leads
inbound leads at Kaldvík, without an agency
Frequently asked questions
For running and improving the website, yes, and measurably: that work is systematic (measure, decide, ship, learn), which is exactly what platforms do better than queues of billable hours. For brand identity and big creative campaigns, a good agency still earns its fee, and many Optise customers keep theirs for exactly that.
You get it with the reasoning attached: every improvement Optise ships explains why this page, why this change, what it should do to results. That's more strategy than most retainers deliver, and it compounds monthly because the system keeps learning your business.
There isn't one, which is the point: Optise rebuilds from your live website, so you don't need your agency's files or cooperation to start. See switching from your agency for the step-by-step, including how to start quietly before any awkward conversation.
A fraction of it. Retainers run $500 to $10,000 a month and buy upkeep; Optise is one subscription that includes the website, the analytics, and the improving itself. Start free, compare what it finds on your site to your last three agency reports, and let that settle it.
No briefs. No tickets. No waiting on anyone. Ever.
Free to start. No credit card. Try in minutes.