Your company is moving fast. Your website isn't.
Optise is the website team you don't have to hire. It builds your B2B startup's website, then improves it every week: sharper copy, new pages, visibility on Google and in AI answers. You get a site that keeps up with the company, for a fraction of what an agency costs, without adding anyone to the team.
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The website problem every funded startup has
You've raised. You're shipping product and closing deals. And the website is thin, basic, and still tells the story from two pivots ago, because there's no website owner. You do it when there's time, which means it's not getting done.
Meanwhile everyone checks it: prospects deciding whether to reply, investors deciding whether you're real, candidates deciding whether to join. The gap between how fast your company moves and how stale your website looks costs you deals you never see.
You don't need to hire a marketer for this. You don't need to learn another design tool. You need the website to be someone's job, without it being anyone on your team.
What you get
What Optise does for a startup
Builds you an investor-ready website, fast
A complete B2B site built around your story and your buyers, with the design quality that says you'll exist in three years.
Then improves it every week, automatically
Optise is the self-improving website platform: it measures what's working, decides what to fix, and ships it. When you reposition, add a product, or land a flagship customer, the website keeps up in days, not quarters.
Gets you found while you sleep
Your buyers search their problem on Google and ask ChatGPT for shortlists. Optise builds and maintains that visibility continuously, so discovery compounds while you focus on product.
Keeps you in control without taking your time
Every change is visible before it ships. Approve from your phone, adjust anything with the visual editor, or let it run.
average increase in organic traffic
average increase in inbound leads
inbound leads at Kaldvík
The math founders actually run
An agency build is $32,000 to $48,000 plus a retainer, and it freezes the day it ships. A marketing hire who could own the website properly runs $90,000-plus a year. DIY on a builder costs your own evenings, the most expensive hours in the company. Optise is one subscription, a fraction of any of those, and the improving never stops. (Full breakdown: what a B2B website really costs.)
Free to start. No credit card. Try in minutes.
What B2B marketers say about Optise
“As a CMO, I'm thrilled about this AI-driven advisor. It's going to be incredibly helpful for me to optimize our website for lead generation.”
Frequently asked questions
The one that doesn't need your time. Design tools like Webflow and Framer are excellent if you have a designer with hours to spare; most startups don't. Optise builds the website for you and improves it every week, which is why funded startups use it as the website team they don't have to hire.
No. Optise builds your new website from what you have: your content, your story, your brand. You approve everything before it goes live, and your current site stays online until the new one is ready.
You can build it fast with AI; the hard part is everything after. Someone still has to watch the data, decide what to improve, and ship it, every week, forever. That's a job, and it's the job Optise does. Building fast and improving forever are different products. (More: Lovable vs Optise.)
Optise is free to start and takes minutes to try. The full website build works from your existing content and brand, and improvements start shipping from the first weeks, so launch is the starting line, not the finish.
One subscription that includes the website, hosting, analytics, and the weekly improvements, for a fraction of an agency retainer or a hire. Start free and see it work on your website before you pay.