Leave Contentful. Escape the engineering project.
If Contentful powers one marketing website, you're running enterprise infrastructure for a job that no longer needs it. Optise rebuilds the website from what's live, no engineers required, protects your rankings, and improves the site every week. The content comes with you. The complexity stays behind.
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Why marketing sites leave Contentful
Contentful made sense when the plan was content everywhere: web, apps, kiosks. Then reality settled: what you actually run is a marketing website, and it costs like infrastructure. The median Contentful customer pays around $64,000 a year, the visual builder marketers want is a separately priced Enterprise add-on, and every layout or page-type change routes through developer tickets, because the frontend is yours to build and maintain forever.
Meanwhile the marketing team fills form fields and hopes the result looks right. That's a lot of engineering for a website that hasn't gotten measurably better since the build.
What the switch actually involves (for you: approving)
Your content, out of the ticket queue.
Optise rebuilds the website from what's live: content, structure, brand. Your engineers don't build a frontend, wire APIs, or maintain anything, because there's nothing to assemble.
Rankings protected.
Full redirects, content parity, and a fast foundation, handled as part of the move, not as a sprint on someone's roadmap.
Marketing finally holds the pen.
Your current site stays live until you approve the new one. Then the self-improving website takes over: weekly improvements shipped for you, and a visual editor for anything your team wants to change themselves, no dev ticket ever again.
The self-improving websiteWhat replaces the Contentful bill
The license, the frontend hosting, and the engineering hours that kept it all standing become one subscription that includes the website and the improving. The line item your CFO questions every renewal simply ends.
Frequently asked questions
The content survives; the complexity doesn't have to. We rebuild from what's live on your website, structured for how buyers search rather than how the schema evolved. Editorial content, pages, and assets carry over, and you review everything before launch.
For them, no, that's the point: the rebuild is done by Optise, not your roadmap. Engineering's involvement is handing over nothing and getting their sprint capacity back. The website stops being a product your team maintains.
Yes. Companies running true multi-channel content operations sometimes keep Contentful for those channels and move the marketing website to Optise, where it improves weekly instead of waiting on tickets. The website is usually where the Contentful bill hurts most and returns least.
No. Redirects, content parity, and technical foundation are handled in the move, and afterwards search and AI visibility become continuously maintained instead of depending on frontend sprints.
For one high-performing B2B marketing website, yes: Contentful vs Optise has the honest breakdown. For enterprise omnichannel content infrastructure, Contentful still has its place; that place just may not be your website.
We know what your website needs. And we ship it.
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