Keep HubSpot CRM. Free your website.
Leaving HubSpot CMS doesn't mean leaving HubSpot: your CRM keeps receiving every lead. Optise rebuilds your website from what's live, protects your rankings, and improves the site every week, without the seats, tiers, and credits that made the website an ever-growing line on the HubSpot invoice.
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Why websites leave Content Hub (even when the CRM stays)
HubSpot's CMS is built to deepen the HubSpot relationship, and it prices accordingly. The features that matter sit at $450 a month and up, extra seats cost extra, AI runs on credits, and multi-domain lives at $1,500 a month. When HubSpot repriced in 2024, customers documented increases of 5x to 20x. Meanwhile the website work itself is still your team's: developers building themes in HubL, HubSpot's proprietary language that ports nowhere, and marketers updating pages when they find time.
The CRM connection is real value. The question is whether it justifies renting your website from a platform whose pricing grows into your budget every year.
What the switch actually involves (for you: approving)
Your website, rebuilt free of HubL.
Optise rebuilds from your live site: pages, content, brand. The proprietary templates that locked you in stop mattering, because nothing needs porting.
Your CRM keeps working.
Forms and pipeline data keep flowing to HubSpot; you lose the CMS invoice, not the CRM. Sales feels nothing except, eventually, more inbound.
Rankings protected, improving begins.
Full redirects and content parity in the move. Your current site stays live until you approve, and then the self-improving website ships weekly improvements no tier ever included.
The self-improving websiteWhat replaces the Content Hub bill
The $450-plus monthly tier, the per-seat charges, and the AI credits become one subscription with nothing gated, and the features HubSpot sold as upgrades (real optimisation, testing, AI-search visibility) are simply how the platform works.
Frequently asked questions
No. The CRM, your contacts, and your pipeline stay exactly where they are; your new website's forms and leads keep feeding them. You're replacing the CMS subscription, not the customer platform.
They stay behind, and that's the honest cost of having built on a proprietary language: nothing ports. The rebuild is done for you from your live site, so the lock-in costs you nothing on the way out except the years it already cost.
Yes: full redirects, content parity, and a strong technical foundation are part of the move. Afterwards, search and AI visibility are maintained weekly as part of the product, not sold as a tier.
Weigh what you actually use against what you pay for the tier that includes it. Most teams find the trade favours a website that improves itself weekly; if deep CRM-driven personalization is genuinely central to your site, keep that requirement in the conversation when you start the switch.
For the website itself, yes: the honest side-by-side is at HubSpot CMS vs Optise. The CRM is HubSpot's best argument, and you keep it. The CMS was the door into bigger invoices, and you close it.
We know what your website needs. And we ship it.
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