Leave Sanity. Give your engineers their roadmap back.
On Sanity, your website's structure lives in TypeScript and its frontend lives on your engineers' plate. Switching to Optise removes both: we rebuild the website from what's live, no schemas to migrate, rankings protected, and the site improves itself every week while your engineers build your product.
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Why marketing websites leave Sanity
Sanity is excellent engineering infrastructure, which is exactly the issue when what it powers is a marketing website. The content structure is defined in code, so editors can't add a page type or change a layout without a developer. The frontend is your build and your hosting. The meters run in every direction: API calls, bandwidth, AI credits, $299 a month for more documents, $999 a month for another dataset. And after all of it, nothing in Sanity measures visitors, conversions, or rankings; it can tell you which documents are stale, not which pages lose you leads.
Your engineers didn't join to maintain a website. Your website deserves better than their leftover sprint capacity.
What the switch actually involves (for you: approving)
No schema migration, because no schemas.
Optise rebuilds the website from what's live. Content, pages, and brand carry over; the TypeScript stays where it is.
Rankings protected, results finally measured.
Full redirects and content parity in the move, then something Sanity never had: analytics tied to your leads, feeding weekly improvements.
Engineers exit gracefully.
Your current site stays live until you approve the new one. Then the self-improving website runs itself: measured, decided, shipped weekly, and edited by anyone on your team in a visual editor.
The self-improving websiteWhat replaces the Sanity bill
The per-seat plan, the meters, the add-ons, the frontend hosting, and the engineering hours become one subscription with the improving included. The website moves from your cost centre to your pipeline.
Frequently asked questions
Content carries over from the live site; the structure gets rebuilt around how your buyers search rather than how the schema grew. You review every page before launch. Nothing depends on exporting from Content Lake or untangling GROQ.
Because it's a website, not their product. The trade is their favourite CMS for a reclaimed roadmap: no frontend maintenance, no schema-change tickets, no "quick fix" interruptions. Most engineering leads make that trade happily once they see the ticket history.
Yes, the same pattern as other headless setups: keep Sanity for genuine multi-product content operations if you have them, and move the marketing website to where it improves weekly. The website is usually the piece producing the least return on the engineering it consumes.
No: redirects, content parity, and technical foundation are handled in the migration. Afterwards, search and AI visibility become continuously maintained, and, for the first time, visible in analytics your team can read.
For one lead-producing B2B website, yes: Sanity vs Optise has the honest breakdown. As engineering content infrastructure for many products, Sanity is genuinely good; that was never the same job as growing your website.
We know what your website needs. And we ship it.
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