Leave Webflow. No export file required.
Webflow's code export doesn't include your CMS content, and forms stop working outside Webflow. None of that matters when you switch to Optise: we rebuild your website from what's live, you approve everything, your rankings carry over, and the site starts improving itself every week.
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Why teams outgrow Webflow
Webflow is a genuinely good design tool, and that's the problem: it needs a designer. When yours leaves, gets busy, or invoices by the hour, the website stops moving. Meanwhile the bill grows sideways: seats at $39 a person, analytics from $9, A/B testing from $299 a month, and AI search agents on a $2,500-a-month plan. Between the $25 plan and the $2,500 plan there is nothing, and the work is still your team's at every tier.
The site looked brilliant at launch. The question is what it's done for pipeline since.
What the switch actually involves (for you: approving)
Forget the export problem.
Webflow's export leaves your CMS content behind and breaks your forms, which traps a lot of teams. We don't use it. Optise rebuilds from your live website: pages, content, brand, all of it.
Your rankings are protected.
Full redirect mapping, content carried over, and a faster technical foundation underneath. Search standing typically strengthens after the move.
Nothing goes dark, nobody designs a thing.
Your Webflow site stays live until you approve the new one. Then the weekly improvements begin, shipped for you, no designer required: that's the self-improving website.
The self-improving websiteWhat replaces the Webflow stack
One subscription replaces the plan, the seats, the analytics add-on, the testing add-on, and the person or agency who ran it all, and it includes the thing no Webflow tier offers at any price: the improving, done for you.
Frequently asked questions
No. Webflow's export doesn't include CMS content, but the switch doesn't depend on their export: Optise rebuilds from your live site, blog posts and collections included. You review everything before it goes live.
Yes, protecting them is part of the migration: full redirects, content parity, and a stronger technical base. Rankings typically improve after switching, and then keep improving, because that becomes the platform's weekly job.
No. The move is done for you, and afterwards there's no designer dependency to replace: your team edits anything with a visual editor, and Optise ships the weekly improvements itself. Keep the agency for brand and campaigns if you love them.
Your brand and design language carry over; what changes is who keeps the site sharp. On Webflow that was someone's job. On Optise the design keeps evolving in small approved steps, so it never faces the big decay-then-redesign cliff again.
For B2B companies without a design team to run the website, yes, and the honest side-by-side is here: Webflow vs Optise. If you've already decided, you're on the right page.