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Insights for B2B teams shipping better websites

News, hands-on guides, AEO answers, and the All the Hats podcast — everything we know about helping B2B teams ship websites that actually work.

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The B2B Website Awards 2025 are here

The Optise team is on the hunt for the best B2B websites in the world with the support of some B2B rockstars

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Why most B2B content fails and how data and AI fix it

A clearer look at why content underperforms and what modern teams can do about it

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AI Startup Hub calls Optise "a game-changer" for B2B Teams

The Icelandic startup’s new AI platform is tackling USD 20 billion in wasted B2B website spend by turning underperforming pages into high-performing growth engines.

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Optise is Live. A note from the CEO

After years in B2B marketing, we've created a website analytics platform that helps B2B websites become discoverable, engaging, and actually sell more

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A B2B website is kind of like building with Legos

When every piece clicks into place, your website goes from a pretty brochure to your best closer.

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We just launched "Trends" for Websites

Optise’s new Trends feature helps you see what’s changing on your website and why

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FF News covers how Optise launches to eliminate $20B in B2B website waste

The Icelandic startup is on a mission to fix broken B2B websites with an automated AI engine that turns underperforming pages into sales drivers.

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The workflow for B2B content creation using data and AI

A clear and modern process for creating better content with less effor

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Google Analytics is failing B2B Marketers in 2025

Here's what to do instead

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Old school Website Analytics vs. AI Website Analytics

What’s the diff?

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How to Rank #1 in AI Search Engines

How to get your B2B website ranked as the top answer in AI search engines like ChatGPT, Google AI Overviews and Perplexity

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ChatGPT 5 is here

What it means for B2B teams and how to actually use it

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