A B2B website is kind of like building with Legos
When every piece clicks into place, your website goes from a pretty brochure to your best closer.
Resources
Insights for B2B teams shipping better websites
News, hands-on guides, AEO answers, and the All the Hats podcast — everything we know about helping B2B teams ship websites that actually work.
We just launched "Trends" for Websites
Optise’s new Trends feature helps you see what’s changing on your website and why
FF News covers how Optise launches to eliminate $20B in B2B website waste
The Icelandic startup is on a mission to fix broken B2B websites with an automated AI engine that turns underperforming pages into sales drivers.
The workflow for B2B content creation using data and AI
A clear and modern process for creating better content with less effor
Google Analytics is failing B2B Marketers in 2025
Here's what to do instead
Old school Website Analytics vs. AI Website Analytics
What’s the diff?
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How to Rank #1 in AI Search Engines
How to get your B2B website ranked as the top answer in AI search engines like ChatGPT, Google AI Overviews and Perplexity
ChatGPT 5 is here
What it means for B2B teams and how to actually use it
Instagram is now on Google. Here's what B2B Marketers need to do about it
Optimising your Instagram for search is now part of the job. Here’s how to do it without losing sight of what actually converts, your website.
How Website Analytics supercharge B2B Marketing activities
Prioritise and get the most out of your marketing efforts with data-driven decisions
Introducing All the Hats podcast
The unofficial support group for B2B marketers doing everything
Your website should be your #1 salesperson
Why sending traffic to a half-baked B2B website is a growth killer